Alyce Greer – Caption Coach

Caption Coach by Alyce Greer is a three-part, pre-recorded workshop series on planning and writing on-brand Instagram captions. The workshops run for under three hours in total and are accompanied by downloadable videos, PDFs and Docs.

What you’ll learn in Caption Coach

• How to identify unique, on-brand content themes so you never run out of post ideas.
• How to plan a month of Instagram content quickly and consistently.
• What a creative concept is and how to use it to write captions people actually read and click.
• Alyce’s two caption-writing methods: the creative way and the time-saving formula way.
• How to apply 20 done-for-you caption formulas and 20 caption starters to write faster.
• How to build a repeatable, on-brand process you can reuse across captions and website copy.

Meet Alyce Greer

Alyce Greer is the Director and Head Writer at Bossy., a copywriting studio. Caption Coach draws on the creative process she uses for Bossy.’s own Instagram posts, turning that studio workflow into a method for planning and writing captions.

The Caption Coach process

The series follows three connected stages: choosing content themes, developing creative concepts and writing captions. It is designed for people who find it difficult to get started at the caption box, with a process applicable to ecommerce brands, service providers, coaches, creatives and freelancers.

Inside the three workshops

The workshops build on one another, moving from the ideas behind a post through to the finished caption.

• Workshop 1: Content Themes explores how to find distinctive themes that fit a brand, using breakdowns of real Bossy. posts as examples.
• Workshop 2: Creative Concepts introduces a central tool in Alyce’s copywriting process for developing captions people read and click. The concept also applies to website copy.
• Workshop 3: Caption Writing demonstrates both the creative approach used for Bossy.’s posts and a faster formula-based approach. Alyce writes for two fictional brands to show the methods in practice.

Bonus templates and resources

The downloadable resources support each stage of the process, from finding themes and warming up ideas to preparing posts and drafting captions.

• Content Theme Cheat Sheet: a guided worksheet for identifying on-brand themes.
• Done-for-You Content Themes: 20 ready-made themes.
• Writing Prompt Exercises: a Bossy. warm-up game for generating ideas.
• Insta Caption Starters: 20 caption templates for drafting a month of content.
• Post Practice Sheet: a worksheet for preparing the next seven days of content.
• Done-for-You Caption Formulas: 20 formulas for a faster writing process.

Who Caption Coach is for

Product and service business owners can use the process to create content while working to grow a fanbase and increase sales or bookings. It also suits employees responsible for producing social content who want a more efficient workflow.

Freelancers and side hustlers can use the exercises to develop content that reflects their personality and what sets their work apart.

Frequently asked questions

What does Caption Coach cover?

The workshops move from content themes to creative concepts and caption writing. They include examples from Bossy. posts and writing demonstrations for two fictional brands.

Who is Caption Coach for?

It is designed for business owners, content-creating employees, freelancers and side hustlers who find Instagram captions difficult. The process applies to ecommerce, service, coaching and creative brands.

What materials come with Caption Coach?

The downloadable materials include videos, PDFs and Docs, along with worksheets, writing exercises, 20 caption formulas and 20 caption starters.

How long are the workshops?

The three pre-recorded workshops run for under three hours in total. The resources also include a practice sheet for preparing the next seven days of content.