Charles Miller – The Writersonal Branding Playbook

What You Get:

Brand Identity

• Refining it when it’s obvious
• What to do when it’s not obvious
• Being known for one thing
• Adding personality
• Adding uniqueness
• Gearing everything around your goals

Profile Creation

• How to write the perfect bio
• Header and profile photos
• Pinned tweet strategies
• LinkedIn featured section strategies

Networking

• How to find accounts to network with
• Replying quantity and strategy
• When to start DMing
• How to DM people to sell
• How to DM people to just be friends
• Taking relationships off-platform

My 9-Step Universal Writing System

• Get inspiration (tools and resources included)
• Pick your angle / big idea
• Research (tools and resources included)
• Gather Assets – Photos, information, links, etc
• Write an outline
• Write the body – How to inform and retain interest
• Write the conclusion – How to finish strong and sell
• Write the hook/Intro – How to get and keep attention
• Edit – Mindset, tools, and strategy

Content Creation

• Creating content for your goal
• Types of content that work
• 48 templates that crush it over and over again
• 21 hooks that crush it over and over again
• The right way to use artificial intelligence
• The infinite content playbook
• Frequency depending on platform
• Getting endless ideas from others, yourself, and software
• Leveraging your personality and experiences
• Long-form vs mid-form vs short-form
• Balancing trust building and engagement farming
• Twitter giveaways, quasi-giveaways + same for LinkedIn
• How to create LinkedIn carousels 
• Differences between LinkedIn, Twitter, and IG/TikTok/Shorts
• Repurposing to LinkedIn, Twitter, and IG/TikTok/Shorts
• The exact process of sitting down and doing the work
• My universal writing process applied to content
• Examples of best in my network

Getting Seen

• Reciprocal engagement
• Strategic partnerships 
• Paying for promotion (how to do it right)

Offers

• Service options
• Product options
• Options that are somewhere in the middle
• Which to build at which stages
• How to make an offer irresistible
• Examples of best in my network 
• Bonus: My hyper-effective offer launch playbook

Sales Funnel

• The link tree strategy
• The full website strategy
• Persuasive landing pages
• Pinned tweets, pinned IG posts, and LinkedIn featured section
• Where/how to plug links besides your profile
• Cold outreach basics 
• Examples of best in my network

Watch Me Build A Brand

• Identity
• Profiles
• Finding people to network with
• Engaging, DMing, and partnering
• Content creation
• Initial offer
• Basic funnel
• Later offers
• More sophisticated funnel

Putting It Together

• Phase #1: 0 to 1,000 followers
• Phase #2: 1,000 to 10,000 followers
• Phase #3: 10,000 to 100,000+ followers
• Time-blocking strategy
• When to sell different types of offers
• Managing expectations, staying sane, and staying persistent

Bonuses

• 49 viral post templates to plug and play PDF
• 21 hooks that crush it over and over again PDF 
• 175-post analysis / swipe file
• Creator funnel analysis
• General copywriting analysis
• Top software tools for writers and creators
• 50 Rules For Better Writing (100-page eBook)
• Written 30-page personal branding summary
• Written 30-page freelance guide