Chris Do – Painless Pricing

Painless Pricing by Chris Do is a course for creatives and service providers who want to move beyond hourly rates. It explores how to price services around the value they create for each client.

The video training combines value discovery frameworks, pricing conversation scripts, objection handling guides, service packaging templates, and practice scenarios.

Pricing skills you’ll build

• Master value-based pricing to charge what your creative work is truly worth
• Understand the three types of bids and when to use each approach
• Handle pricing objections with confidence using proven scripts
• Craft compelling value propositions that justify premium rates
• Analyze real client bids to understand professional pricing strategies
• Build a long-term pricing strategy that scales with your career

Value-based pricing foundations

The training examines the limitations of hourly pricing for creative businesses and introduces an alternative based on the value of the work to the client. It connects pricing decisions with how that value is understood and communicated.

Client discovery is a central part of the process. Questioning frameworks help uncover a client’s priorities, budget, and measures of success, giving service providers context for discussing impact rather than time alone.

Pricing conversation frameworks cover when to introduce rates, how to set expectations through anchoring, and ways to respond when a client says a price is too expensive.

Service packaging and pricing psychology

The course looks at how the structure of a service offering can affect its perceived value. Packaging templates support tiered options, while anchoring and positioning techniques help shape how clients consider those choices.

Objection handling guides address common forms of price resistance, including ways to reframe the conversation and recognize when a client may not be a good fit. The psychology material also explores framing, anchoring, and presentation in pricing decisions.

Exercises, role-plays, and practical application strategies give learners ways to rehearse pricing conversations and put the frameworks into use.

Who can use the course

Painless Pricing is relevant to designers, developers, and other creative professionals, as well as freelancers and agency owners working on pricing and project profitability. Consultants and coaches can also apply its principles to services where value depends on the client’s circumstances and desired outcomes.

The material also addresses the discomfort that can arise when quoting prices, using scripts and practice scenarios to make those conversations more structured.

Painless Pricing materials

The video training moves from value-based pricing foundations to implementation. Its accompanying frameworks and resources are designed to support both preparation and client conversations.

• Value discovery questions for identifying client priorities, budgets, and success measures
• Pricing conversation scripts and objection handling guides
• Service packaging templates for tiered offerings
• Framing and anchoring tactics for presenting prices
• Practice exercises and role-play scenarios

About Chris Do

Chris Do built Blind, an Emmy Award-winning motion design studio, and runs The Futur, where he teaches creatives about business and pricing. Painless Pricing draws on his experience building creative businesses and teaching pricing across creative industries.

Frequently asked questions

What does Painless Pricing cover?

The course covers value-based pricing, client discovery, pricing conversations, service packages, objection handling, and pricing psychology. It also includes exercises and role-play scenarios for applying the methods.

Who is Painless Pricing for?

It is aimed at creative professionals, freelancers, agency owners, consultants, and coaches who price services. The examples focus on creative work, while the principles apply to other service businesses.

What materials are included?

The course includes video training, discovery frameworks, conversation scripts, objection handling guides, service packaging templates, exercises, and role-play scenarios.

Can beginners use the pricing methods?

The course presents value-based pricing principles that can be applied at different experience levels, including by people starting out.