Dan Wardrope – The Pay Per Lead Agency Blueprint 3.0
The Pay Per Lead Agency Blueprint 3.0 In Just 6 Weeks, We’ll Show You How To Grow And Scale Your Pay Per Lead Agency
What You Get in The Pay Per Lead Agency Blueprint 3.0:
Week 1 – Lay The Foundations and Get Started
First and foremost, we’ll go over your goals for The Pay Per Lead Agency Blueprint as well as some general housekeeping.
Please don’t skip the housekeeping! It includes important information about the Mastermind community as well as the weekly Q&A calls.
We’ll also go over some “ground rules” for course participation. If you follow these guidelines, you should have no problems.
Week 2 – Landing a Client and Know Thy Customer
This week is all about selling and understanding your niche/offer.
It’s time to get to know your niche and its target audience inside and out. Here are some of the topics we’ll discuss:
- Building your agency website
- LinkedIn and Facebook organic outreach
- Direct mail outreach
- Paid advertising
- Cold email
- Closing the deal and how to get paid
- Knowing your offer
- Customer Avatars and Empathy Maps
- How to gather and assess the market
Week 3 – Building Your Lead Generation Funnels
This week will focus on three major topics:
- Lead delivery
Week three also delves into copywriting. As previously stated, this includes writing hooks and longer-form content such as advertorials. Here’s a complete list of the topics we’ll cover:
- Lead gen versus 1-2-1 selling
- Different ways to generate leads with Unbounce
- Spitballing and figuring out your hooks
- Building a quiz
- GTM basics and HotJar
- Our different funnels – dummy car finance campaign
- How to embed a LeadsHook quiz and pull through data to a results page
- Writing an advertorial
- Lead capture and lead distribution
- Privacy Policies, cookies and GDPR
- Unbounce tips and tricks
- Data validation
Week 4 – Paid Advertising and Getting Started
It’s now time to start running ads, generating leads, and making money.
In this module, we’ll cover:
- Where to start
- Facebook ads
- YouTube ads
- Twitter ads
Week 5 – Advanced Lead Generation
This week will be more difficult. We’ll walk you through everything step by step so you can follow along easily.
Week 6 – Growing Your Agency
This is the course’s final module, and it teaches you how to scale your agency.