Davey and Krista – Grow a Profitable Email List

Grow a Profitable Email List by Davey and Krista is a practical course for business owners and creators who want to make email a more effective part of their marketing. It covers the process from selecting a platform and setting up forms to creating subscriber content and using paid advertising.

The five-module course includes customizable templates and examples alongside videos, documents and PDFs. It is designed for beginners as well as people refining an existing email strategy.

Email list skills you’ll build

• Build a targeted email list from scratch.
• Create irresistible lead magnets that attract subscribers.
• Craft a 7-part welcome sequence that nurtures leads.
• Automate your email marketing for consistent engagement.
• Avoid common pitfalls that hinder email success.
• Scale your existing email strategy for maximum ROI.

Davey and Krista’s approach to list building

Davey and Krista are a husband-and-wife team who have spent years helping entrepreneurs with branding and websites. Their email marketing course applies the same step-by-step approach to the technical and creative work involved in building a list, drawing on methods they have used for their own business and clients.

Email marketing as a business tool

The course treats email as a direct way to communicate with an audience, develop trust and introduce offers without depending entirely on social media platforms. It addresses common beginner mistakes, including sending generic broadcasts and delaying the first welcome email.

Module One: Email marketing foundations

The opening module introduces the basic tools and concepts without assuming prior experience. It lays out a plan for starting a list, communicating naturally with subscribers and attracting an initial audience of 1,000 people.

Module Two: Choosing Kit or Flodesk

Module Two compares Kit and Flodesk through considerations such as customization, usability and automation. It then covers setting up a list, embedding sign-up forms and connecting the workflows and integrations that support the subscriber experience.

Module Three: Lead magnets and landing pages

This module examines how to create a useful incentive for subscribers that also connects to a future offer. It includes customizable Canva lead magnet templates, stated as a $129 value, and Showit landing page templates.

Davey and Krista also explain the steps behind a pop-up form they say generated more than $25,000.

Module Four: Welcome emails and subscriber trust

Module Four provides a framework for writing a seven-email welcome sequence that introduces a business, builds credibility and prepares readers for future offers. It also addresses writing mistakes that can reduce opens and engagement.

The materials include Flodesk email templates, stated as a $129 value, plus a swipe file of subject lines and newsletter ideas.

Module Five: Meta ads for list growth

The final module covers using Facebook and Instagram ads to direct relevant traffic to an opt-in. Lessons include installing a Facebook pixel in Showit, writing and designing ads, launching campaigns, and testing, adjusting and scaling them.

A Canva Meta ad template, stated as a $49 value, supports the ad creation process.

Templates and course materials

Across the five modules, the course brings together the content, design, technical setup and advertising involved in an email system. The downloadable materials are provided as videos, documents and PDFs.

• Canva lead magnet templates
• Showit landing page templates
• Flodesk email templates
• Canva Meta ad templates
• Subject line swipe file and newsletter topic ideas

Frequently asked questions

What does Grow a Profitable Email List cover?

The course covers email marketing foundations, platform selection, lead magnets, welcome emails and Meta ads. It also explains forms, workflows and integrations.

Is the course suitable for email marketing beginners?

Yes. The first module starts with the foundations and assumes no previous email marketing experience.

Which email platforms does the course discuss?

Module Two compares Kit and Flodesk, including customization, ease of use and automation. The course also includes Flodesk email templates.

What materials come with the course?

Materials include videos, documents and PDFs, plus Canva lead magnet and Meta ad templates, Showit landing page templates, Flodesk email templates, and a subject line and newsletter idea swipe file.

Does the course teach paid advertising?

Yes. Module Five covers Facebook and Instagram ads, including pixel setup in Showit and ways to test and scale campaigns.