David Imonitie – Influence Sales

Influence Sales is David Imonitie’s 90-day sales training program, built around his view that the way a person sells begins with identity. Its approach concentrates on the seller’s mindset rather than beginning with a sales script.

The program was organized around quarterly cohorts, with recorded sessions, a weekly class and written and video materials. Its frameworks are intended to be applied to the participant’s own offer, market and sales conversations.

Identity-based selling in Influence Sales

• Why Imonitie frames selling as influence and influence as identity
• How to audit the beliefs that stall you mid conversation
• The self concept and personal standards work behind identity-based selling
• How to carry conviction into a call without leaning on a script
• How to use a coached cohort and weekly class for real accountability
• How to apply the frameworks to your own offer, market and pipeline

What Influence Sales teaches

Imonitie presents selling as a form of influence and places the seller’s sense of identity at the center of his model. His premise is that a buyer responds to the seller’s conviction as well as the product being offered.

The course examines beliefs about oneself, the offer and asking for payment. It also considers personal standards and how a seller presents themselves in a room or during a conversation.

Rather than treating the script as the starting point, this approach looks at the beliefs that can interrupt a conversation and the self-concept behind the seller’s conduct. Identity-based selling is Imonitie’s own framing, not an established industry category.

About David Imonitie

David Imonitie’s background is in network marketing and direct sales. His work has included leadership training, organizational development and community building across international markets.

In late 2025, he aligned with iGenius, a sales and education platform operated by Investview. Influence Sales focuses on selling rather than presenting a business opportunity.

The 90-day program and course materials

Influence Sales was structured as a 90-day program with quarterly cohorts. Twelve recorded Zoom sessions formed its core, with a weekly Monday class alongside them.

A written course, an e-book and video courses provide additional material on the frameworks between sessions. Recordings preserve the session content for review, and the stated file format includes PDFs.

The course draws on a direct-sales background, while addressing the beliefs and conduct involved in asking another person to pay for an offer. Its emphasis is on identity and mindset rather than a detailed sequence for prospecting, discovery calls or closing.

Frequently asked questions

What does Influence Sales cover?

The program explores Imonitie’s approach to selling through beliefs, self-concept, personal standards and conviction. It emphasizes the seller’s mindset rather than detailed prospecting sequences or closing mechanics.

Who is Influence Sales suited to?

The approach is intended for people selling an offer, including coaches, agency owners and closers. Its examples have roots in direct sales, but the subject is not limited to network marketers.

What materials are part of Influence Sales?

The program includes a written course, an e-book, video courses and session recordings. The stated file format includes PDFs.

Does Influence Sales teach a step-by-step sales process?

The emphasis is on identity and belief work rather than detailed prospecting sequences, discovery-call structures or closing techniques. The program assumes participants are already selling something.

What does identity-based selling mean in this course?

It is Imonitie’s model for examining the seller’s self-concept, beliefs and standards before focusing on scripts. He presents conviction as an influence on the sales conversation, rather than as an established research finding.