Deividas Tokaris – Creative Media Buyer Course

Creative Media Buyer Course by Deividas Tokaris is a 12-week training program on paid advertising, creative development, copywriting and funnel strategy. It combines more than 20 hours of video lessons with frameworks for planning, testing and scaling campaigns.

The course centers on Facebook Ads while covering principles relevant to Meta platforms and paid media more broadly. It is designed for beginners and experienced advertisers working with e-commerce or information products.

Creative media buying skills you’ll build

• Discover how to craft high-performing ads that convert.
• Uncover psychological triggers and frameworks for successful advertising.
• Master direct response copywriting techniques to drive ROI.
• Implement creative testing strategies to optimize ad performance.
• Analyze crucial metrics to enhance data-driven decisions.
• Develop strategic leadership skills for funnel engineering and media buying.

Weeks 1–4: Creative development and copywriting

The opening weeks move from finding ideas to improving ads already in use. They examine how creative choices, conversion principles and copy work together in a campaign.

• Week 1 — Creative ideation: Find trends and sources of inspiration, examine why successful ads work, and use Deividas’ structure to develop creative concepts.
• Week 2 — Creative conversion principles: Explore psychological triggers, ways to capture attention in the first three seconds, conversion frameworks used by 8-figure brands, and ad structures that appeal to emotion and logic.
• Week 3 — Direct response copywriting: Study copy formulas, headlines and scroll-stoppers, plus adjustments intended to improve click-through rates and conversions.
• Week 4 — Creative iteration: Identify effective elements in an ad, improve creative without rebuilding it from scratch, and test and scale variations systematically.

Weeks 5–8: Media buying and Facebook Ads

The middle of the course covers the operational and analytical side of media buying, from account organization and budget allocation to interpreting results and scaling campaigns.

• Week 5 — Facebook ad account structure: Organize campaigns, allocate budgets across growth phases and address common account-management mistakes.
• Week 6 — Creative testing strategies: Plan budget-conscious tests, interpret signals for pausing or scaling ads, and recognize false positives and misleading metrics.
• Week 7 — Data analysis and attribution: Focus on meaningful performance metrics, create tracking dashboards, and investigate creative fatigue and sales drop-off.
• Week 8 — Facebook ad scaling strategies: Examine horizontal and vertical scaling, approaches to increasing budgets while maintaining performance, and a playbook for scaling to 6, 7 and 8 figures.

Weeks 9–12: Strategic leadership and funnel engineering

The final weeks connect creative and media buying execution with longer-term strategy, budget oversight and the customer journey beyond the ad.

• Week 9 — Becoming a creative strategist: Build long-term creative systems, develop concepts with strategic depth and explore positioning for senior media buying roles.
• Week 10 — Becoming a senior media buyer: Examine the skills involved in leading confidently, managing large budgets and moving from tactical execution to strategic oversight.
• Week 11 — Information products vs. e-commerce: Compare how funnels and creatives differ by business model, identify pitfalls that can affect ROI and tailor campaigns accordingly.
• Week 12 — Funnel strategies: Build and optimize funnels, explore funnel types suited to different industries and address broken flows.

Course materials and examples

The downloadable materials include videos, PDFs and spreadsheets. The training also uses actionable templates and frameworks, real-world examples and ad case studies to illustrate creative testing, strategic copywriting and campaign decisions.

Who the course is for

The curriculum suits aspiring media buyers, business owners and founders, performance marketers, freelancers and agency owners. Its examples and strategies address both e-commerce and information-product businesses.

Frequently asked questions

What does Creative Media Buyer Course cover?

The 12-week curriculum covers ad ideation, conversion principles, direct response copywriting, creative testing, Facebook media buying, analytics, scaling and funnel strategy.

Do I need media buying experience?

No prior experience is required. The course offers a framework for beginners as well as material for experienced advertisers refining their strategy.

Is the course only about Facebook Ads?

Facebook Ads are the core focus, but the creative and advertising frameworks also apply across Meta platforms and general paid media.

What materials are included?

The downloadable course includes more than 20 hours of video lessons, PDFs and spreadsheets, along with templates, frameworks, examples and ad case studies.

Can agency owners and freelancers use the material?

Yes. The course is relevant to freelancers and agency owners offering media buying or creative services, as well as business owners and performance marketers.