Dielle Charon – Everything Sales & Money

Everything Sales & Money is Dielle Charon’s four-part sales program for women of colour building high-ticket coaching businesses. It begins by identifying where a sales process is breaking down, then uses step-by-step videos, templates and worksheets to develop a sales system around a one-to-one coaching offer.

Skills you’ll build in Everything Sales & Money

• Diagnose which part of your sales process is actually failing before changing tactics
• Work through the most common reasons high ticket coaches struggle to convert
• Select and refine a niche using Dielle Charon’s niche selection framework
• Build a repeatable sales system around a one to one coaching offer
• Structure content so it supports the sales conversation instead of replacing it
• Apply a conversion method to sales calls, including the price conversation

Why the program begins with a sales diagnostic

Increasing the volume of posts, reels or direct messages does not by itself reveal where a sales process is failing. The program starts by examining possible trouble spots, such as the offer, the audience or the point at which a sales call reaches the price discussion.

The diagnostic worksheets provide a way to work through those issues before deciding what to change.

About Dielle Charon

Dielle Charon is a sales coach and certified life coach who works primarily with women of colour building online coaching businesses. Before moving into coaching, she worked in social work, a background reflected in her approach to sales objections.

She hosts a podcast about coaching and business for Black women. Charon reports that her sales programs have served several hundred women of colour and that she built her own business to seven figures; she has also been reported as the first Black coach to reach the million-dollar mark within The Life Coach School community.

The four-part sales process

The first phase examines common conversion problems in high-ticket coaching and how to address them. The second turns to building a sales system, beginning with a framework for choosing and refining a niche that supports the work that follows.

The material then moves through content strategy, audience building and a conversion method. Step-by-step videos are accompanied by templates and worksheets, with the worksheets used to carry out the diagnostic work.

The program is structured around high-ticket, one-to-one coaching. Business income depends on factors including the offer, market, effort and sales ability; results are not guaranteed.

Course materials

The downloadable course contains videos, templates and worksheets, with materials available in Docs, PDF and video formats.

Frequently asked questions

Who is Everything Sales & Money designed for?

The program is designed for women of colour running high-ticket one-to-one coaching businesses, including coaches with an audience who want to understand why sales have stalled.

What happens during the sales diagnostic?

The diagnostic examines common reasons high-ticket coaches struggle to convert and uses worksheets to help identify the issue in their own process.

Does the program cover niche selection?

Yes. The sales-system phase includes Dielle Charon’s framework for selecting and refining a niche.

What materials are included?

The downloadable materials include videos, templates and worksheets in Docs, PDF and video formats.