Elizabeth McCravy – Booked Out Designer

Booked Out Designer is a business course by Elizabeth McCravy for brand and web designers who want to attract premium clients and build a more consistent design practice. Its video lessons cover positioning, sales, pricing and the systems behind client projects.

Design business skills you’ll build

• Master value-based pricing strategies to confidently charge premium rates for your design services
• Build a complete client onboarding system that creates exceptional experiences from first contact
• Develop discovery call techniques that convert inquiries into high-paying booked clients
• Implement project management workflows that keep projects on track and clients satisfied
• Create a referral network that generates consistent leads without constant marketing hustle
• Establish legal foundations with proper contracts to protect your business and relationships

The design business curriculum

The training moves through the foundations of a design business, from positioning services at a premium level and attracting clients to managing projects and planning for growth. It also addresses packaging offers and improving the client experience throughout a project.

The pricing module focuses on value-based pricing and how designers can position their services when raising rates. The sales material examines discovery call frameworks and proposal systems for moving from an inquiry to a booked project.

Designer experiences with the frameworks

Several reported student examples illustrate different applications of the course material. Sarah Martinez attributed her first $10,000 month within six weeks to the pricing and positioning strategies; it was three times her previous highest monthly design revenue.

Marcus Chen reported increasing his average project rate from $1,500 to $4,800 in three months using value positioning and discovery call frameworks. Jennifer Walsh reported booking four clients at $5,000 or more each within 60 days of completing the course.

David Thompson reported reaching $8,400 in monthly recurring revenue within four months after applying packaging and client experience systems. Rachel Morrison reported moving from $50 hourly work to a $3,500 minimum project fee within 90 days of restructuring her offers.

Who the course is designed for

Booked Out Designer addresses the business challenges of brand designers, web designers and specialists working with platforms such as Showit and Squarespace. It is also relevant to freelance designers moving from hourly billing toward project-based services and creative entrepreneurs developing business systems alongside their design work.

The strategies are platform-agnostic and can be applied by solo practitioners or small design teams. The course assumes foundational design skills and concentrates on running the business rather than teaching design software.

Training materials and templates

The downloadable course includes videos, PDFs and documents. Alongside the training, the materials include recorded client discovery calls that demonstrate sales conversations, attorney-drafted contracts and legal templates, pricing calculators, and proposal templates.

About Elizabeth McCravy

Elizabeth McCravy is a brand and web designer whose teaching draws on her experience running a design business and delivering premium client projects. Her approach emphasizes practical systems, scripts and templates that designers can use in their own businesses.

Frequently asked questions

What does Booked Out Designer cover?

The course covers positioning, client attraction, sales conversations, pricing, project delivery and foundations for growing a design business.

Who is Booked Out Designer for?

It is designed for brand and web designers, including freelancers and creative entrepreneurs who want to strengthen their business systems. Its frameworks can apply to solo designers and small teams.

Does the course teach Showit or Squarespace?

The course focuses on business building rather than software instruction. Its strategies apply across platforms, including Showit, Squarespace and WordPress.

What materials are included?

The downloadable materials include videos, PDFs and documents, along with attorney-drafted contracts, legal templates, pricing calculators, proposal templates and recorded client discovery calls.

Do I need existing clients to use the course?

The course addresses both designers who already have clients and those building their client base. It is intended for people with foundational design skills rather than those seeking technical design instruction.