Frankie Fihn – Loom Conversion Machine

Loom Conversion Machine is Frankie Fihn’s video sales training for marketers, agency owners and other service providers. It teaches a process for presenting $1,000–$10,000 monthly services through short Loom videos rather than phone calls.

Skills you’ll build with Loom videos

• Create paint-by-numbers Loom video slides that convert prospects into paying clients
• Master the dramatic demonstration technique to capture 70% of the sale in 3-5 seconds
• Build high-converting Handraiser templates that summarize your offer in 1-3 sentences
• Handle common objections proactively using proven scripts and response templates
• Optimize your service offer positioning for maximum conversion before recording
• Close $1k-$10k/month clients without phone calls using 5-minute videos

The Loom video training

The course starts with a structured slide framework for building a conversion video from beginning to end. It guides the presentation through the points intended to move a prospect from initial interest toward a decision.

Video lessons cover the process from setup through sending, including recording a professional-looking Loom, organizing the presentation and delivering it to build trust with cold prospects. An offer makeover module addresses the clarity and positioning of the service before recording begins.

Demonstrations, objections and Handraisers

Fihn’s dramatic demonstration method focuses on showing tangible value in the opening seconds of a video. The course also provides scripts and response templates for addressing concerns such as price or a prospect’s need for more time to think.

Handraiser templates give students a short format for presenting an offer. A swipe file includes examples from real campaigns, with templates intended to be customized for a business in about 30 seconds.

Who the video sales system suits

The training is aimed at digital marketers and agency owners selling monthly retainers, as well as sales professionals, entrepreneurs, freelancers and consultants who want to use asynchronous video in their sales process. It focuses on improving how an existing service is sold, rather than choosing a niche or deciding what service to offer.

Loom Conversion Machine materials

The downloadable course includes videos, slides and documents for building and presenting the sales process.

• Loom video slide framework
• Video training on setup, recording, presentation structure and delivery
• Offer makeover module
• Dramatic demonstration techniques
• Objection-handling scripts and response templates
• Working example Loom videos
• Handraiser templates and campaign-example swipe file

About Frankie Fihn

Frankie Fihn has more than 16 years of internet marketing experience, beginning in 2007, and holds a Bachelor of Applied Science in Mechanical Engineering from the University of Windsor. He has built three agencies to more than 100 clients each.

Fihn has been CEO of Beyond Agency Profits since 2020 and previously served as Director of Marketing at the Personal Injury Lawyers Marketing Association. Known as “The 7 Figure Offer Guy,” he has helped clients reduce lead costs from $300 to $3.

Selling with asynchronous video

The course uses short videos to present an offer without coordinating a phone call. A video can be personalized at the start and shared with prospects, who can watch on their own schedule, pause to take notes and replay sections.

Frequently asked questions

What does Loom Conversion Machine cover?

The course covers offer positioning, conversion-video structure, recording and delivery, dramatic demonstrations, objection handling and Handraiser templates. It also includes working examples and a swipe file.

Who is the course designed for?

It is designed for digital marketers, agency owners, sales professionals, entrepreneurs, freelancers and consultants selling services. The method is best suited to recurring or high-ticket offers and assumes an existing niche and service.

What materials are included?

The materials include videos, slides and documents, with a slide framework, scripts, response templates, example videos and a Handraiser swipe file.

Do I need Loom Pro?

No. A free Loom account can be used for the core strategies; paid features such as custom thumbnails are not required.