Fredrick Chatt – Ecommerce SEO Bootcamp 2.0

Ecommerce SEO Bootcamp 2.0 by Fredrick Chatt is a 50+ lesson course for store owners building an organic search channel. It covers ecommerce SEO strategy, keyword research, on-site and technical work, content, link building and measurement across platforms including Shopify, WooCommerce, Prestashop and Wix.

Skills you’ll build in Ecommerce SEO Bootcamp

• Master the Ecommerce SEO Bootcamp methodology Fredrick Chatt uses with brands
• Develop a high-intent keyword strategy mapped to money pages
• Learn the on-site SEO fixes including the $1m SEO mistake lesson
• Apply the technical Shopify fix that boosts product rankings fast
• Build structured-data, internal-link and category templates from the included library
• Implement a measurement dashboard tied to organic revenue potential

What’s inside the bootcamp

Fredrick Chatt’s lessons are accompanied by practical resources for planning and implementing ecommerce SEO. These include keyword templates, category-page playbooks, internal-linking blueprints and structured-data templates based on Google‘s product markup guidelines.

The materials also include a content calendar, testing frameworks and a measurement dashboard. An Organic Revenue Potential dashboard is included as a bonus. The course files include MP4 videos, documents, PDFs and spreadsheets.

Module breakdown

The curriculum moves from choosing an SEO approach and researching keywords to improving store pages and addressing technical issues. Further material looks at content-led growth, links and measurement.

Module 1: Strategy

The opening module covers selecting an approach, researching competitors and setting up a Shopify store with SEO in mind from the start. It also notes how the considerations apply to WooCommerce.

Module 2: Keywords

The keyword module looks at finding terms that signal purchase intent and assigning them to commercially important pages. Chatt also discusses recurring keyword mistakes he sees on direct-to-consumer stores.

Module 3: On-site SEO

On-site lessons address page titles for 2026 and elements that help build trust on product pages. Chatt’s $1m SEO mistake lesson examines a bulk redirect that caused a client’s traffic to fall. Shopify and WooCommerce examples appear throughout the on-site material.

Module 4: Technical SEO

The technical module includes a Shopify-specific fix and a technical audit kit for reviewing your own store.

Content, links and measurement

Additional lessons explore growing search visibility through content, building links and measuring progress. The course also considers modern search changes, including LLM search.

Who the course is for

The starter-to-intermediate material is designed for ecommerce brand owners earning under $10,000 per month from organic traffic, DTC founders looking to develop a search channel and freelancers or small agencies building a repeatable ecommerce link-building process for clients.

About Fredrick Chatt

Fredrick Chatt is a UK-based consultant who works primarily with ecommerce brands using Shopify, WooCommerce, Prestashop and Wix. He has spoken at ecommerce events in the UK and frames the course around a journey from zero to $10,000 per month from SEO.

Frequently asked questions

What does Ecommerce SEO Bootcamp 2.0 cover?

The course covers SEO strategy, keyword research, on-site and technical SEO, content-led growth, link building and measurement. It also includes templates and playbooks for applying the lessons to an ecommerce store.

Does the course cover Shopify and WooCommerce?

Yes. The strategy module addresses setting up Shopify for SEO and notes WooCommerce equivalents, while the on-site lessons use examples from both platforms.

Do I need a live store to take the course?

A live store is not required, though having a product page to work on can make the on-site and technical lessons easier to apply.

Is Ecommerce SEO Bootcamp suitable for beginners?

The course offers a starter-to-intermediate roadmap for ecommerce SEO. It is intended for store owners, DTC founders, freelancers and small agencies.

What materials are included?

The materials include MP4 video lessons, documents, PDFs and spreadsheets, along with keyword templates, playbooks, a content calendar and measurement dashboards.