GeekEx – GeekHub All Courses

GeekHub All Courses brings together GeekEx event replays, recorded community trainings and complete courses in a performance marketing archive. James Van Elswyk and Nick Shackelford founded GeekEx in 2017.

The materials span years of presentations and are organized for browsing by topic rather than as one ordered curriculum. They include videos, documents, PDFs and slides.

Topics explored in GeekHub

• How practitioners structured scaling around people, pixels and profit
• Snapchat advertising fundamentals from the dedicated training
• Google Ads basics as taught by Jem Bourouh
• Sales tactics presented by James Van Elswyk
• Creative strategy and content production approaches used by brand teams
• How specialists think about CRO, SMS, email and agency operations

Inside the GeekEx GeekHub archive

The collection brings together recordings from in-person and online GeekEx events, including events held in Barcelona, Miami, San Diego, Kyiv and Dubai. Across more than a dozen events, the archive contains well over a hundred individual presentations.

Alongside the event replays are more than 50 recorded community trainings and complete courses. These include a scaling course organized around people, pixels and profit, plus a dedicated Snapchat advertising course. Named training sessions feature James Van Elswyk on sales tactics and Jem Bourouh on Google Ads fundamentals.

GeekEx conference replays

The conference recordings feature practitioners discussing the marketing work they were running at the time of their presentations. The sessions capture talks delivered to peers at events rather than following a single studio-produced course format.

Audio, slides and presentation styles vary across speakers and venues, reflecting the live-room origins of the recordings.

Courses and marketing topic channels

Topic channels group the recordings by discipline, making it possible to browse advertising platforms, creative work and the operational side of marketing businesses. The archive covers both traffic generation and the systems used to support campaigns and agencies.

Because the recordings span several years, platform-specific interfaces, targeting options and step-by-step demonstrations may have changed since they were filmed.

• Paid traffic and advertorial-style traffic
• Copywriting, TikTok, Google Ads, LinkedIn ads and Snapchat
• Organic SEO and Amazon
• Creative strategy, content production and influencers
• CRO, SMS and email
• Legal and compliance
• Operations, hiring and business models
• Agency operations, affiliates and SaaS

Also on GenkiCourses for ecommerce: Nick Theriot – Inner Circle (April 2026), Henrik Wold – EcomBreakout and Private Label Masters – VIP by Tim Sanders.

Frequently asked questions

What does GeekHub All Courses contain?

The archive contains replays from more than a dozen events, over a hundred presentations, more than 50 recorded community trainings and complete courses.

Who founded GeekEx GeekHub?

James Van Elswyk and Nick Shackelford founded the performance marketing community in 2017. Van Elswyk is a media buyer who owns marketing businesses and runs an education arm.

Is GeekHub All Courses a structured curriculum?

The archive is organized by topic rather than as a single learning path, although it also includes complete courses.

What file types are included?

The materials include videos, documents, PDFs and slides.

How current are the advertising platform walkthroughs?

The recordings span multiple years, so platform interfaces and targeting options shown in some walkthroughs may have changed.