Ginny & Laura – Storytelling Creator

Storytelling Creator is a self-paced Instagram course by Ginny Fears and Laura Haleydt that helps creators shape everyday experiences into distinctive content. It includes six modules and 21 short video trainings, alongside a workbook, more than 100 prompts, examples and scripts, and seven reusable storytelling formats.

Storytelling skills you’ll build

• Find story-worthy moments hidden in your everyday work and life
• Apply 7 plug-and-play storytelling formats across Reels, carousels and posts
• Develop a storytelling voice that stays authentic without oversharing
• Film and edit soft, cinematic visual storytelling that carries emotion
• Build a personal story bank so you never run out of content ideas
• Turn distinctive storytelling into a repeatable Instagram posting system

Meet Ginny Fears and Laura Haleydt

Ginny and Laura are marketing-trained Instagram growth educators and co-founders of Elsynergy. After leaving corporate marketing, they built the brand to teach service providers, coaches and personal-brand builders how to grow on Instagram without chasing trends.

Why they created Storytelling Creator

The course addresses a familiar content problem: knowing your work well but struggling to talk about it on Instagram in a way that sounds different from everyone else. Its approach is to find stories in your life, give them structure and reuse them as part of a repeatable content process.

What’s inside the course

The self-paced curriculum combines short, focused video lessons with practical resources. The workbook provides action steps for each module, while the prompts, examples, scripts and formats help you develop material for future posts. Course materials include videos and documents.

• Six video modules containing 21 individual trainings
• More than 100 prompts, examples and scripts
• Seven plug-and-play storytelling formats
• A workbook with module action steps

The six storytelling modules

The curriculum starts with the purpose of storytelling and moves toward a system for organizing and reusing stories.

• 1. Why storytelling works: Explore the role of emotion in storytelling and how it differs from sharing tips alone.
• 2. Finding story-worthy moments: Look at ordinary experiences as potential material for Instagram content.
• 3. Choosing your storytelling voice: Develop a tone suited to the story while maintaining boundaries around what you share.
• 4. Seven storytelling formats: Use seven reusable story arcs across Reels, carousels and posts.
• 5. Visual storytelling: Learn to film B-roll and edit soft, cinematic Reels that carry emotion.
• 6. Building a story bank: Create a system for saving stories and repurposing them in future content.

Who the course is for

Storytelling Creator is aimed at service providers and coaches whose posts blend into the feed, as well as founders and personal-brand builders who want to connect with an audience. It also suits creators who struggle to find ideas and specialists—from yoga teachers to sourdough bakers—who want their content to reflect their craft. A large following is not required.

Frequently asked questions

What does Storytelling Creator cover?

The course covers emotional storytelling, finding story ideas, developing a voice, reusable content formats, visual storytelling and building a story bank.

Who is Storytelling Creator for?

It is designed for service providers, coaches, founders, personal-brand builders and niche creators who want to make their Instagram content more distinctive.

What materials are included in the course?

The course contains 21 video trainings across six modules, a workbook with action steps, more than 100 prompts, examples and scripts, and seven storytelling formats. Materials include videos and documents.

Do I need a large Instagram following to start?

No. A large following is not needed to begin the course.

Does the course teach storytelling without oversharing?

Yes. The module on storytelling voice addresses how to choose a tone and share stories without oversharing.