Google Ads Masterclass – The AB Inner Circle (Updated Feb 2026)

Google Ads Masterclass from Arthur and Bryan’s AB Inner Circle brings together six courses and 114 modules on advertising and operating ecommerce stores. Updated in February 2026, it covers campaign setup, Merchant Center troubleshooting, Shopify customization and backend operations.

The materials include MP4 videos and documents, with instruction for dropshippers and direct-to-consumer store owners.

Skills covered in the AB Inner Circle

• Build Google Ads campaigns that scale ecommerce stores past $10K/day in revenue
• Fix Google Merchant Center suspensions, DMCA issues, and account bans
• Optimize conversion rates and average order value with advanced retargeting
• Customize Shopify stores with 100+ ready-to-use Liquid code snippets
• Set up automated email flows for retention, remarketing, and repeat purchases
• Run a multi-store ecommerce portfolio with proper backend operations

Google Ads and ecommerce operations

Arthur and Bryan’s approach combines advertising instruction with the operational work involved in running Shopify stores. Alongside campaign setup, the course addresses Merchant Center problems, Shopify Liquid customization, payment processors and fulfillment.

The February 2026 edition includes six courses and 114 modules in video and document formats. Its updated material discusses changes to Google Ads policies and Merchant Center, as well as shifts in bidding strategies.

The six-course curriculum

The curriculum begins with Google Ads fundamentals: campaign architecture, bidding strategies, keyword research and ad copy. It then moves into Google Merchant Center, covering feed optimization, approvals and troubleshooting.

Advanced material turns to conversion rate optimization, average order value and dynamic retargeting. A separate Shopify customization course provides more than 100 ready-to-use Liquid code snippets for modifying a store.

Email instruction covers automated flows, retention and remarketing, including approaches to encouraging repeat purchases. Backend modules address fulfillment, payment processing and legal compliance, including supplier vetting and payment processor recommendations.

The troubleshooting playbooks cover Merchant Center holds and suspensions, DMCA takedowns, account bans and strategies for recovery. Feed troubleshooting is also covered as part of the Merchant Center material.

Who the training is for

The course is designed for ecommerce operators, including dropshippers and direct-to-consumer brand owners using or planning to use Google Ads. Beginners can start with the fundamentals, while existing advertisers can work through campaign, feed and scaling topics.

The material also addresses the needs of store owners already spending $50 to $500 per day on ads who want to improve campaigns or resolve Merchant Center problems. Its advertising and conversion topics apply to branded and direct-to-consumer stores.

About Arthur and Bryan

Arthur and Bryan operate as AB from Brussels, Belgium. They run 16 Shopify dropshipping stores and use Google Ads in their own operations.

The creators report reaching seven-figure months within six months. Their community has reported more than $64 million in combined Shopify revenue, over $1 million in collective monthly ad spend and 57 members reaching at least $10,000 per day in sales.

Reported examples include an operator moving from one failing store to three profitable stores in four months, another reaching consistent $5,000 sales days within 60 days, and a third increasing daily ad spend from $50 to more than $500 after improving a Merchant Center feed. These are reported examples, not guaranteed results.

Frequently asked questions

What does Google Ads Masterclass cover?

The six courses cover Google Ads setup, Merchant Center feeds, conversion optimization, Shopify customization, email retention and ecommerce backend operations.

Is the course suitable for beginners?

Yes. It starts with Google Ads fundamentals and also addresses campaign and Merchant Center problems faced by existing store operators.

What materials are included?

The course includes MP4 videos and documents across 114 modules, plus more than 100 ready-to-use Shopify Liquid code snippets.

Does the course cover Merchant Center suspensions?

Yes. Its troubleshooting material addresses Merchant Center holds and suspensions, along with DMCA takedowns, account bans and recovery strategies.

What does the February 2026 update cover?

The update addresses Google Ads policies, Merchant Center changes and shifts in bidding strategy.