Han Mosby – Content That Sells

Content That Sells is Han Mosby’s self-paced Instagram course for service providers who want to attract and sign dream clients through intentional content. The course includes several hours of video alongside PDFs and practical resources for creating and planning posts.

Instagram content skills you’ll build

• What to post on Instagram to attract and sign dream clients as a service provider
• How to design content around strategy and intent before chasing ideas or trends
• How to write scroll-stopping hooks using 35-plus prompts included in the course
• How to plan and organise your content using a ready-made planning spreadsheet
• How to adapt Canva templates into on-brand, conversion-focused Instagram posts
• How to shift from a follower-count mindset to a client-conversion mindset

An Instagram strategy built around client conversations

Content That Sells looks at Instagram posts through the role they can play in moving someone toward a client conversation. Instead of treating follower growth, reach or likes as the end goal, the course centers on content that is relevant to the people a service business wants to work with.

The approach asks whether a post supports a potential sale, rather than measuring its value only by the attention it receives in the feed.

About Han Mosby

Han Mosby is a content coach and the founder of Social Han. Her work helps business owners create intentional Instagram content that connects with audiences, converts and attracts clients.

Mosby reports having created thousands of pieces of content for hundreds of female service providers with six- and seven-figure businesses. She also reports scaling her own business to six figures using the same approach.

What Content That Sells teaches

The curriculum starts with content design, strategy and mindset, establishing the intention behind a post before moving into ideas and examples. It examines what service providers can post to attract dream clients and why different types of content have a place in the strategy.

The course also provides tools for putting that approach into practice. More than 35 hook prompts help with writing post openings, while a ready-made spreadsheet supports content planning and organization. Canva templates can be adapted into on-brand Instagram posts with a conversion focus.

Who the course is for

Content That Sells is aimed at service providers, especially coaches and creatives who want Instagram to contribute to client bookings. It addresses businesses that sell their time, expertise or done-for-you services and want their content to do more than accumulate followers.

Frequently asked questions

What does Content That Sells cover?

The course covers content design, strategy and mindset before moving into post ideas and examples. It focuses on what service providers can post on Instagram to attract and sign clients.

Who is Content That Sells for?

It is designed for service providers, particularly coaches and creatives who sell their time, expertise or done-for-you services.

What materials are included in Content That Sells?

The course includes several hours of video, PDFs, Canva templates, more than 35 hook prompts and a content-planning spreadsheet.

Do I need a large Instagram following?

The course focuses on turning a relevant audience into client conversations rather than building a large follower count.

Does the course promise that I will sign clients?

Signing clients is the aim of the content strategy, not a promised outcome. Results depend on factors including your offer, niche and how you apply the material.