Jac Bowie – Wedding Academy

Wedding Academy by Jac Bowie brings wedding planning, styling and business training together in the Advanced Certificate in Wedding Planning, Styling and Business. The beginner-friendly course combines creative and commercial topics with practical materials.

Skills you’ll build at Wedding Academy

• Plan a full wedding from first enquiry to the day itself using templates and checklists
• Style ceremonies and receptions with confident colour, mood and floral direction
• Price packages, position your brand and market a wedding business
• Build a client-ready portfolio through the optional certification project
• Tap a global student community, coaching and a floral marketplace for ongoing support
• Understand what an industry certificate does and does not confer for your career

What the Advanced Certificate covers

The program brings together the academy’s three standalone certificate subjects: Wedding Planning, Wedding Styling, and Wedding Business and Marketing. Students work across the practical, creative and commercial parts of a wedding career rather than studying each in isolation.

The training uses templates, checklists and case studies to put the subject matter into practice. An optional certification project gives students a chance to develop a portfolio piece they can show prospective clients.

Planning, styling and business

The planning material follows a wedding from the first enquiry through to the wedding day. Styling addresses ceremonies and receptions, including colour, mood boards and floral direction.

The business and marketing component turns to package pricing, brand positioning and finding clients. Its guidance is general rather than specific to a particular region.

Who runs the Wedding Academy

Kylie Carlson founded the Wedding Academy, which reports training thousands of wedding professionals over two decades across Europe, the UK, the US, Canada, Australia, India, the UAE and Asia.

CEO Jac Bowie acquired the academy in late 2022 and runs it from Australia’s Sunshine Coast. An entrepreneur and events specialist, Bowie also founded Business in Heels and Darling Don’t Panic.

The industry certificate

The Advanced Certificate is private industry training rather than an accredited academic qualification or a licence to practise. The optional project is a way to develop work for a client-facing portfolio, while local licensing and insurance requirements remain separate considerations.

Also on GenkiCourses for brand & design: Alux – Mind Mastery.

Frequently asked questions

What does Wedding Academy cover?

The course combines wedding planning, wedding styling, and wedding business and marketing. It covers practical planning, creative direction, pricing, positioning and marketing.

Who is the course suited to?

It is designed for beginners who want to study both the creative and business sides of weddings in one path.

What course materials are included?

The materials include videos, PDFs and spreadsheets, along with practical templates, checklists and case studies. An optional certification project provides an opportunity to create a portfolio piece.

Is the Wedding Academy certificate an accredited qualification?

The certificate is a private industry training credential, not an accredited academic qualification or a licence to practise.