Jenna Kutcher – Instagram Lab

Instagram Lab is Jenna Kutcher’s four-module, self-paced course for building an Instagram presence around your business and your own voice. It is designed for entrepreneurs, influencers, coaches, creatives, freelancers and service providers who want to use Instagram as a business tool.

Jenna draws on her experience growing an organic audience of more than 900,000 followers, with an emphasis on authentic growth rather than bots or paid followers.

Instagram skills covered in the lab

• 1. Understanding Instagram algorithms and how they work.
• 2. Strategies for creating captivating content.
• 3. Techniques for increasing audience engagement.
• 4. Best practices for using Instagram Stories effectively.
• 5. Analyzing metrics to improve performance.
• 6. Building a cohesive brand identity on Instagram.

Profile and brand foundation

The first module starts with your mission, message and visual identity. It looks at how each part of your profile can help communicate who you serve and what your brand stands for.

• Write a bio that speaks to your ideal client.
• Consider your profile picture, link strategy and highlights.
• Define your brand voice and content pillars.
• Use storytelling to create a connection with your audience.

A content strategy for your business

Module two focuses on creating a repeatable content strategy tied to business goals. It covers five types of content for an account, as well as ways to plan posts and write captions that connect with followers.

• Align content with your business objectives.
• Explore the five content types covered in the course.
• Write attention-catching captions using Jenna’s caption framework.
• Build a content calendar you can maintain.

Organic growth without burnout

The third module examines organic growth and Jenna’s experience moving from 2,000 to 64,000 followers in under two years, before growing beyond 900,000. It focuses on reaching relevant people while making Instagram more manageable.

• Use hashtags and location tags as part of an organic growth strategy.
• Engage with people who are relevant to your brand.
• Work with Stories and Reels without being online around the clock.
• Navigate the Instagram algorithm while keeping your approach sustainable.

Monetization and community building

The final module connects audience engagement with business goals such as sales and bookings. It covers how to develop offers for your community, introduce them on Instagram and assess your progress.

• Move followers toward becoming subscribers, leads and customers.
• Create offers suited to your community and launch them on Instagram.
• Build an engaged community that supports and shares your work.
• Use analytics to measure growth and success.

Instagram Lab bonuses and materials

Instagram Lab includes video and PDF materials, plus practical resources for planning content and tracking your account.

• Jenna’s custom content calendar template
• Fill-in-the-blank caption starters
• Hashtag strategy worksheet
• Ideal client workbook
• Analytics tracker for growth and engagement

Frequently asked questions

What does Jenna Kutcher’s Instagram Lab cover?

The course covers profile and brand foundations, content planning, organic audience growth, monetization and community building. It also addresses Instagram Stories, Reels and analytics.

Who is Instagram Lab designed for?

It is designed for entrepreneurs, influencers, coaches, creatives, freelancers and service providers who want to build a personal or business brand on Instagram.

What materials are included in Instagram Lab?

The course includes videos and PDFs, along with a content calendar template, caption starters, a hashtag worksheet, an ideal client workbook and an analytics tracker.

Does Instagram Lab teach paid audience growth?

The course emphasizes organic growth, including hashtags, location tags and engagement, rather than paying for followers.