Description

Jim McKelvey (Foundr) – How To Build An Unbeatable Business

What You Get IN Jim McKelvey (Foundr) – How To Build An Unbeatable Business:

LESSON 1: WHAT IS AN INNOVATION STACK

Impossible To Copy

Create an iimpossible-to-copy interlocking mechanism.

The Power of New Ideas

Learn how to apply principles such as anchoring and conservatism.

LESSON 2: FINDING WINNING INNOVATION STACKS

What To Look For

Jim demonstrates exactly what types of innovation stacks to look for.

Become Customer Focused

Learn why you want to always stay customer-focused, not competitor-focused.

LESSON 3: HISTORICAL INNOVATION STACKS

The Square Example

See how Jim beat Amazon using Square’s innovation stack.

Other Examples

Exemplifications of some of the most game-changing stacks in history.

LESSON 4: FINDING PERFECT PROBLEMS

What Is A Perfect Problem

Follow Jim as he reveals how the best problems currently lack solutions.

You Must Care More

Learn why “caring more” is one of Jim’s (and yours) most unfair advantages.

LESSON 5: TOTAL ADDRESSABLE MARKET

Starting With The End

See why Jim thinks the end of any market is the most interesting part.

Just Past The Bottom

Discover the market segment that no one else fights for.

LESSON 6: COPY LIKE A PRO

When To Copy

Learn what Jim means when he tells people to copy as much as possible.

Partners In Growth

Learn how to combine innovation and copying for explosive growth.

LESSON 7: MISTAKES TO AVOID

What Not To Do

Discover the top pitfalls to avoid when innovating within your own company.

Avoiding A Deficit Mindset

As an entrepreneur, Jim walks you through one of the most crippling mindsets to avoid.

LESSON 8: YOUR INNOVATION TIMELINE

When Beats How

See why Jim always recommends that businesses start innovating now, not later.

Optimize For Speed

Discover how to profit from innovation speed before it is copied.

LESSON 9: WOW INNOVATION MOMENTS

One At A Time

Learn how to create one innovation at a time rather than all at once.

Simple Solutions

To keep innovation going, create the same simple solutions framework that Jim does.

LESSON 10: PRICING

Low, But Not Lowest

Consider how a low price and customer trust become intertwined.

Don’t Cheapen Your Product

Learn how to price your product or service about your competitors.

LESSON 11: HARNESSING FEAR

Becoming Comfortable With Fear

Follow Jim’s best practices for beating any attack your opponent throws at you.

Overcome Self Doubt

See why, no matter how powerful your competitor is, you always have a chance.

LESSON 12: DANGERS TO YOUR STACK

Beware Of Linguistic Gravity

Discover how to overcome your customers’ misconceptions.

Market Attention Matters

Jims explains why your innovation stack won’t help you in markets you’re ignoring.

LESSON 13: INSIGHTS FROM SQUARE

The Easiest Stacks To Build

Why your small or new business is one of your most valuable assets.

Do What’s Right

Do what is best for the product even if the industry isn’t ready.