Jim McKelvey (Foundr) – How To Build An Unbeatable Business
What You Get IN Jim McKelvey (Foundr) – How To Build An Unbeatable Business:
LESSON 1: WHAT IS AN INNOVATION STACK
Impossible To Copy
Create an iimpossible-to-copy interlocking mechanism.
The Power of New Ideas
Learn how to apply principles such as anchoring and conservatism.
LESSON 2: FINDING WINNING INNOVATION STACKS
What To Look For
Jim demonstrates exactly what types of innovation stacks to look for.
Become Customer Focused
Learn why you want to always stay customer-focused, not competitor-focused.
LESSON 3: HISTORICAL INNOVATION STACKS
The Square Example
See how Jim beat Amazon using Square’s innovation stack.
Exemplifications of some of the most game-changing stacks in history.
LESSON 4: FINDING PERFECT PROBLEMS
What Is A Perfect Problem
Follow Jim as he reveals how the best problems currently lack solutions.
You Must Care More
Learn why “caring more” is one of Jim’s (and yours) most unfair advantages.
LESSON 5: TOTAL ADDRESSABLE MARKET
Starting With The End
See why Jim thinks the end of any market is the most interesting part.
Just Past The Bottom
Discover the market segment that no one else fights for.
LESSON 6: COPY LIKE A PRO
When To Copy
Learn what Jim means when he tells people to copy as much as possible.
Partners In Growth
Learn how to combine innovation and copying for explosive growth.
LESSON 7: MISTAKES TO AVOID
What Not To Do
Discover the top pitfalls to avoid when innovating within your own company.
Avoiding A Deficit Mindset
As an entrepreneur, Jim walks you through one of the most crippling mindsets to avoid.
LESSON 8: YOUR INNOVATION TIMELINE
When Beats How
See why Jim always recommends that businesses start innovating now, not later.
Optimize For Speed
Discover how to profit from innovation speed before it is copied.
LESSON 9: WOW INNOVATION MOMENTS
One At A Time
Learn how to create one innovation at a time rather than all at once.
To keep innovation going, create the same simple solutions framework that Jim does.
LESSON 10: PRICING
Low, But Not Lowest
Consider how a low price and customer trust become intertwined.
Don’t Cheapen Your Product
Learn how to price your product or service about your competitors.
LESSON 11: HARNESSING FEAR
Becoming Comfortable With Fear
Follow Jim’s best practices for beating any attack your opponent throws at you.
Overcome Self Doubt
See why, no matter how powerful your competitor is, you always have a chance.
LESSON 12: DANGERS TO YOUR STACK
Beware Of Linguistic Gravity
Discover how to overcome your customers’ misconceptions.
Market Attention Matters
Jims explains why your innovation stack won’t help you in markets you’re ignoring.
LESSON 13: INSIGHTS FROM SQUARE
The Easiest Stacks To Build
Why your small or new business is one of your most valuable assets.
Do What’s Right
Do what is best for the product even if the industry isn’t ready.
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