Jon Buchan – The Everything I’ve Ever Made Stash

The Everything I’ve Ever Made Stash brings together Jon Buchan’s B2B copywriting and outreach resources, from cold email and LinkedIn messaging to creative marketing examples.

The downloadable collection contains documents, PDFs, slides, spreadsheets and videos. Its materials are designed to be adapted to your voice, industry and target market.

Outreach and copywriting resources in the stash

• Proven email templates that generate responses and conversions
• Cold outreach scripts tested across thousands of campaigns
• Sales copy frameworks for any product or service type
• Marketing swipe files organized by industry and use case
• Follow-up sequences that nurture leads into customers
• Proposal templates that close high-ticket deals consistently

A B2B copywriting collection

Buchan’s collection focuses on personalised outreach and creative alternatives to generic marketing messages. It brings together assets developed across his copywriting work, with examples intended to help users reach prospects through more distinctive communication.

Student results

Reported examples include Michael Torres securing 23 qualified enterprise meetings in 60 days and closing $127,000 in new business using the cold email templates. Sarah Chen reported increasing her LinkedIn response rate from 3% to 34% after applying the messaging approaches.

James Williams reported landing clients, including Fortune 500 companies, within 90 days. Rachel Martinez reported building a $9,400-per-month freelance copywriting business by adapting the templates for client acquisition, while David Park reported doubling his agency’s lead generation results and reducing outreach time by 60%.

The collection breakdown

The cold email library uses creative, pattern-interrupting approaches for crowded inboxes. LinkedIn resources include prospecting messages and sequences intended to start conversations with potential contacts.

Creative marketing pieces draw on humour and human connection rather than conventional corporate language. The B2B sales materials cover proposals, follow-ups and sales conversations, while annotated campaign examples explain the thinking behind particular approaches and how they can be adapted.

Who can use the materials

Sales professionals can use the resources when approaching decision-makers, while copywriters and marketers can study the creative techniques and adapt them to their own work. The assets are also relevant to agency owners working on client campaigns and entrepreneurs handling their own business development.

About Jon Buchan

Jon Buchan is a creative marketing professional with more than 12 years of experience who has trained over 5,800 marketers and salespeople. His work has been featured in Forbes and Entrepreneur, and he is also a speaker and consultant.

Using the copywriting resource

Beyond the templates and scripts themselves, the collection explains the thinking behind individual pieces. Those explanations are intended to help users understand an approach and develop their own variations rather than simply copy a message.

Resources are categorised for practical use, including cold email openers, LinkedIn connection messages and follow-up sequences. Users can start with a relevant framework and adapt it to the situation they are addressing.

Frequently asked questions

What does The Everything I’ve Ever Made Stash cover?

It covers cold email, LinkedIn prospecting, creative marketing and B2B sales copy. The collection also includes annotated campaign examples and explanations to help users adapt the approaches.

Who is the collection designed for?

The materials are intended for sales professionals, copywriters, marketers, agency owners and entrepreneurs working on outreach or business development.

Can I adapt the templates for my own business?

Yes. The templates are designed to be adapted to a particular voice, industry and target market.

What file types are included?

The downloadable materials include documents, PDFs, slides, spreadsheets and videos.