Justin Blackman – Voice Guide Creator

Voice Guide Creator by Justin Blackman teaches writers, marketers and brand strategists how to develop a distinct brand voice and document it in a Codex Persona guide. The process applies to a new brand voice or an existing tone that needs refinement.

The course includes more than five hours of captioned video training, templates and practical resources for freelancers, agencies and in-house teams.

What you’ll build with Voice Guide Creator

• Discover the 3 Elements of Voice to reshape a brand’s sound.
• Explore the 9 Core Voice Types with real-world examples.
• Uncover Kernel Content Discovery for authentic brand themes.
• Implement AI Integration to analyze and mirror writing styles.
• Build a comprehensive Codex Persona voice guide.
• Create new service opportunities for premium voice development.

Voice Guide Creator materials

The downloadable materials include videos, documents, PDFs and spreadsheets. The captioned video training walks through the process of creating a Codex Persona, supported by resources for defining, evaluating and applying a brand’s voice.

• A library of more than 300 voice descriptors, with guidance on selecting the terms most relevant to a client.
• Feedback questions for the briefing and editing stages, designed to help elicit useful responses.
• A customizable Codex Persona template for different industries and voice types.
• Rubrics and evaluation tools for assessing, refining and reproducing a voice across copy.
• A voice toolkit covering software and systems for matching tone, language and rhythm.
• A Brand Voice Builder module for creating a voice from the ground up, including for startups, rebrands and personal brands.
• Client pitch assets, including sample proposals, call scripts and positioning strategies for standalone, add-on and in-house services.

Inside the voice guide training

The training uses real-world video examples to show how voice types such as Bold, Quirky and Elegant can shape messaging. The Codex Persona deep dive organizes a voice guide into six sections covering tone, style and usage.

For client work, worksheets and structured interview questions help guide conversations and feedback during the writing and revision process. The course also examines value-based pricing and sales, including a breakdown of a real $20,000 proposal and ways to position Codex projects or retainers.

Bonus course: Write Like Anyone

Write Like Anyone is included as a bonus. This course explores style mirroring, with instruction on writing in a client’s voice or helping a client discover how their voice sounds.

Who uses a Codex Persona?

Freelance copywriters can use the framework when developing voice services, while in-house marketers can apply it to brand tone guides. Brand strategists and agencies can use the system across clients and teams; content creators and entrepreneurs can use it to guide messaging across platforms.

Frequently asked questions

What does Voice Guide Creator cover?

The course covers brand voice development, style analysis, client communication and the creation of a Codex Persona guide. It also addresses how to price and position voice development as a service.

Who is Voice Guide Creator for?

It is designed for freelance copywriters, in-house marketers, brand strategists, agencies, content creators and entrepreneurs who work on brand messaging.

What materials are included in the download?

The materials include captioned videos, documents, PDFs and spreadsheets, along with a customizable template, worksheets, evaluation tools and client pitch assets.

Is Write Like Anyone included?

Yes. Write Like Anyone is included as a bonus course focused on mirroring a client’s writing style or helping them identify their voice.