Kelsey McCormick – The Warm Waitlist Week

The Warm Waitlist Week is Kelsey McCormick’s five-day training for the pre-launch period. Short lessons pair with practical templates to help course creators and service providers prepare an audience before opening an offer.

What you’ll build during Warm Waitlist Week

• Build a warm, willing waitlist in the week before you open a launch
• Apply the STAR offer framework to shape an offer the right people self-select into
• Set up the tech, logistics, and waitlist page on Day 1 with Set The Stage
• Get clear on your audience before you write a single launch email
• Run a 5-day warming sequence that turns a quiet audience into eager buyers
• Use plug-in templates to finish each daily launch-prep task fast

Why focus on the waitlist before launch?

Launch preparation often centers on what happens after the cart opens. This training instead focuses on the preceding week, when a creator can work on building anticipation among the people already paying attention.

The STAR offer framework

McCormick uses her STAR offer framework to help shape an offer and clarify who it is for. The aim is to make the offer clear enough that the right people can recognize their interest and join the waitlist.

Each short lesson leads to a practical launch-preparation task rather than treating the framework as theory alone.

The five-day structure

Day 1, Set The Stage, brings together the technical and logistical setup. It also covers audience clarity, the STAR framework and the waitlist page, so the groundwork is in place before the warming work begins.

Days 2 through 5 focus on warming the audience ahead of the offer opening. The lessons are intentionally brief, leaving time to complete the daily tasks with the plug-in templates.

Who the training is for

The course is geared toward creatives and service providers selling their own courses, programs or other offers, especially when they have a small existing audience. Its scope is the pre-launch warming phase rather than a complete sales sequence or advertising training.

About Kelsey McCormick

Kelsey McCormick runs Coming Up Roses, hosts The Warm Up podcast and teaches launch strategy, including her flagship LYOW.

Frequently asked questions

What does The Warm Waitlist Week cover?

The training focuses on preparing a waitlist before a launch. It covers the STAR offer framework, waitlist-page setup and a warming sequence.

Who is the training designed for?

It is designed for creatives, course creators and service providers who sell their own offers and already have an audience to warm.

What materials are included?

The course includes short video trainings and plug-in templates, with materials in Docs and PDF formats.

How long does The Warm Waitlist Week take?

It is structured as a five-day sprint, with setup on the first day and audience warming on days two through five.