Laura Belgray – Inbox Hero

Inbox Hero is Laura Belgray’s email copywriting course for entrepreneurs, course creators and business owners. It examines how to write promotional messages that readers want to open and read, using annotated email makeovers and a storytelling masterclass.

The training focuses on the choices behind effective emails rather than simply supplying formulas to copy. Its materials include Docs, PDFs and videos.

Email writing skills in Inbox Hero

• Write “must-open” email subject lines that cut through crowded inboxes
• Create the BFF email style that makes subscribers feel like they’re hearing from a trusted friend
• Craft compelling stories that naturally lead to sales without feeling pushy
• Build welcome sequences that turn new subscribers into eager buyers
• Transform boring promotional emails into engaging content people forward to friends
• Develop your unique voice that subscribers recognize and anticipate

The Inbox Hero email copywriting course

The core course is a PDF guide with more than 100 pages of makeover-style email breakdowns. It presents before-and-after versions of emails alongside detailed annotations explaining the changes Laura Belgray made.

These examples let readers study how individual revisions affect a message, why particular approaches work and how to apply the same techniques in their own emails. The course also addresses subject lines in the context of sales emails, welcome sequences and regular newsletters.

Story Hero masterclass

Story Hero is a two-hour video masterclass on storytelling for email. It explores how to weave narratives into messages so subscribers stay interested, feel connected to the writer and become receptive to an offer.

The training connects the creative side of telling a story with the practical purpose of a promotional email: moving from an engaging narrative toward something the writer sells. Story Hero is described as a $497 standalone masterclass.

Bonus email writing resources

Inbox Hero includes resources for structuring, checking and improving an email. They offer reference points to use alongside the annotated examples and storytelling training.

• A nine-step email framework covering the structure of a message from subject line to postscript
• An ultimate email checklist with 28 items to review
• 21 Ways To Write Better Emails, a printable desk reference

Who the email writing course is built for

The course is intended for entrepreneurs and business owners who have offers to share but struggle to get attention for their emails. It also addresses course creators and coaches who want to connect with their audience through email.

Copywriters who want to focus on email marketing can study the makeovers and annotations, while people who find writing emails difficult can use the framework and reference materials to work through the process.

The emphasis is on learning the thinking behind compelling messages and practicing a distinctive voice, rather than depending on plug-and-play templates.

About Laura Belgray

Laura Belgray is the founder of Talking Shrimp and co-created The Copy Cure with Marie Forleo. She spent more than twenty years writing promotional copy for HBO, NBC, Bravo and twenty other major television networks.

She has taught thousands of entrepreneurs about email marketing, and her own email list generates six-figure revenue using the techniques she teaches. Her writing has received praise from New York Times bestselling authors and other industry leaders for its voice and persuasive style.

Frequently asked questions

What does Inbox Hero cover?

Inbox Hero covers email copywriting through annotated makeovers, an email framework and a storytelling masterclass. It also addresses subject lines for sales emails, welcome sequences and newsletters.

What materials are included in Inbox Hero?

The course includes a PDF guide of over 100 pages, the two-hour Story Hero video masterclass, a nine-step email framework, a 28-point checklist and a printable desk reference. Materials come in Docs, PDF and video formats.

Is Inbox Hero suitable for someone who is not a professional copywriter?

Yes. The course is designed for business owners and other people who use email to communicate with an audience, as well as copywriters interested in email marketing.

Does Inbox Hero teach storytelling?

Yes. The Story Hero masterclass focuses on using narratives in email to engage subscribers, build a connection and lead into an offer.

Are plug-and-play templates the focus of the course?

No. Inbox Hero emphasizes understanding why email copy works and developing your own voice. Its resources include a nine-step framework and a checklist to guide the writing process.