Lucille Marson – UGC Wealth Academy

UGC Wealth Academy by Lucille Marson is a step-by-step course on creating user-generated content and building a UGC business. It covers video production, brand outreach, client management and creator mindset, with strategies and templates for beginners as well as creators looking to grow.

The course contains seven modules and 24 video lessons, alongside downloadable documents, PDFs and videos. Marson draws on her experience creating content for global brands to explain the process from a first video through paid partnerships.

UGC creator skills covered

• Create high-performing UGC content that attracts brands.
• Build a professional UGC portfolio and online presence.
• Land your first UGC brand deals with effective pitching.
• Scale your UGC business by mastering negotiation and time management.
• Grow your income streams through paid partnerships and upselling.
• Access ongoing support and lifetime updates to stay ahead in the industry.

Inside UGC Wealth Academy

The seven-module curriculum follows the development of a UGC business, from filming and editing to personal branding, client work and income growth. Its 24 video lessons use practical examples and mindset training alongside the business and content lessons.

A bonus resource pack contains 13 ready-to-use templates, including pitch templates, Notion dashboards, content calendars and portfolio layouts.

Module 1: Create your first UGC videos

Start with an introduction to UGC as a creator business, then learn how to film authentic videos, edit them professionally and write scripts intended to engage audiences and brands.

Module 2: Build a portfolio and online presence

Develop a portfolio for prospective clients and explore apps that support the process. This module also covers social media strategy and establishing a consistent posting routine.

Module 3: Set up your UGC business

Work through the practical foundations of a professional creator business, including service pricing, contracts, invoices and the systems used to organize your work.

Module 4: Find your first brand deals

Learn how to identify and pitch brands, collect contact emails and write proposals. The module also covers setting up profiles on UGC platforms and closing both gifted and paid collaborations.

Module 5: Run and scale your business

Explore negotiation, time management and communication with brands. Lessons address moving from gifted work to paid partnerships, upselling offers and developing longer-term client relationships.

Module 6: Grow and expand

Build on the earlier lessons with advanced editing and social media growth tactics. The module also discusses retaining clients and developing recurring income.

Module 7: Mindset for UGC success

Examine limiting beliefs, confidence and creative blocks as part of building a creator career. The lessons cover affirmations and habits for a full-time UGC mindset.

Who the course is for

UGC Wealth Academy is suited to aspiring creators starting from scratch, freelancers expanding into the creator economy and influencers seeking brand collaborations. It is also relevant to content creators who want to develop a longer-term business.

About Lucille Marson

Lucille Marson is a UGC creator, strategist and business coach whose brand collaborations span lifestyle, fashion, beauty and technology. She has worked with hundreds of aspiring creators and teaches a practical, step-by-step approach based on her UGC experience.

Frequently asked questions

What does UGC Wealth Academy cover?

The course covers UGC video creation, portfolio building, pricing, brand pitching, client communication, business growth and creator mindset across seven modules.

Do I need experience to take the course?

No prior experience is needed. The course is designed to guide beginners through creating content and setting up a UGC business.

Does the course teach brand outreach?

Yes. It covers finding brands, collecting contact emails, writing proposals, using UGC platforms and closing gifted or paid collaborations.

What downloadable materials are included?

The course materials include videos, documents and PDFs, plus a bonus pack of 13 templates covering pitches, Notion dashboards, content calendars and portfolio layouts.