Matt & Liz Raad – Digital Investors Program

Digital Investors Program by Matt and Liz Raad explores a website-investing model centered on acquiring established sites and improving them. Its stated aim is to build toward roughly $10,000 per month in web-asset income.

Website investing skills covered

• How to find established websites worth buying as digital assets
• Digital due diligence to avoid overpaying for fake traffic or thin content
• How to value a website before making an offer
• Renovating sites through SEO cleanup and content improvements
• Monetizing acquired sites via display ads, affiliate offers and digital products
• Building toward a web-asset income target while managing real downside risk

Buying an established website

Instead of starting with a new niche site and waiting for an audience to develop, the program focuses on websites that already have content, traffic and a revenue history. The approach is to assess an existing asset, acquire it and work on improvements.

The website investing cycle

The curriculum follows the process from identifying a potential acquisition through assessing its traffic, content and value. After purchase, the focus shifts to addressing weaknesses and improving the site.

The monetization material covers display advertising, affiliate offers and digital products. Course materials include videos, documents, PDFs and spreadsheets.

Website acquisition risks

An existing site can have problems that affect its future performance: traffic may fall after a Google update, content issues may be missed, and past revenue may not continue. Due diligence and valuation are therefore central to evaluating an acquisition.

Results vary, capital is at risk, and this program is education, not financial advice.

Who the program is for

The program is intended for aspiring digital investors and side-income seekers who have some capital to work with. It also suits people with SEO or web-building skills who prefer improving a live site to launching a new one.

About Matt and Liz Raad

Matt and Liz Raad are Australian digital investors and founders of the eBusiness Institute. They have backgrounds in private equity and mergers and acquisitions and host the Digital Investors podcast.

Frequently asked questions

What is the Digital Investors Program?

It is Matt and Liz Raad’s training program on buying established websites, improving them and developing them as income-producing digital assets.

Who is the program suited to?

It is aimed at aspiring digital investors, side-income seekers with some capital, and people with SEO or website-building skills who want to improve an existing site.

What materials are included?

The program materials include videos, documents, PDFs and spreadsheets.

How much capital is needed to start?

The amount depends on the sites targeted and what the buyer can afford to put at risk. The approach described is to start small and allow a buffer for improvements.

Who are Matt and Liz Raad?

Matt and Liz Raad are Australian digital investors and founders of the eBusiness Institute. Their backgrounds include private equity and mergers and acquisitions, and they host the Digital Investors podcast.