Matt McGarry – Write, Grow, Sell

Write, Grow, Sell by Matt McGarry is a 12-week course about building a newsletter as a business. It is designed for creators, founders and writers who are starting from scratch or working to grow an existing publication.

The training combines video lessons with examples and practical materials. Its emphasis is on applying the ideas to a newsletter as you work through the program.

Newsletter skills in Write, Grow, Sell

• Launch and write your newsletter effectively.
• Grow your subscriber base to over 100 quickly.
• Monetize your content using proven strategies.
• Implement systems for sustainable growth.
• Access over 100 fill-in-the-blank templates.
• Join a community of 1,000+ driven creators.

What is the Write, Grow, Sell course?

Write, Grow, Sell sets out a structured path through the stages of a newsletter business. Across 12 weeks, it addresses the work of creating a publication, attracting readers and developing ways to earn revenue from its content.

The approach is action-oriented: lessons are paired with examples and materials that can be used while building a newsletter. Matt McGarry draws on his newsletter experience, including work helping scale newsletters to seven figures.

What’s included in the course

The course materials bring together training sessions and resources for the different parts of running a newsletter. Alongside the core lessons are templates for pages, emails and promotions, a collection of newsletter examples, bonus training and summit recordings.

The complete Write, Grow, Sell system

The core training consists of 12 video sessions, taking the newsletter process from launch through monetization. The sessions use examples and execution strategies to explain the work involved, rather than stopping at an overview of the subject.

Transcripts, show notes and slides accompany the lessons. These materials provide additional ways to revisit the training and refer back to its ideas while working on a newsletter.

Fill-in-the-blank templates and examples

More than 100 fill-in-the-blank templates offer starting points for the writing and promotional assets used in a newsletter business. They cover pages that introduce a newsletter and thank new subscribers, as well as messages sent after someone signs up.

The collection also addresses promotion beyond email. Templates cover social posts and advertising, including material for Meta and Twitter and scripts for video, alongside ideas for referral programs, giveaways and cross-promotions.

A separate swipe file contains more than 100 real-world newsletter examples. These examples give writers material to study when developing their own newsletter content.

• Landing pages and thank-you pages
• Welcome emails and email sequences
• Social media posts, Meta and Twitter ads, and video scripts
• Referral programs, giveaways and cross-promotions

Bonus training and resources

The materials include bonus training and resources in addition to the core videos. They provide further reference material for tasks such as writing welcome emails and refining advertising copy.

Newsletter Marketing Summit recordings

Speaker recordings from the Newsletter Marketing Summit add perspectives from media operators on growing and monetizing newsletters at scale. The sessions discuss copywriting, sponsorships and growth levers, giving course participants further examples of tactics used in newsletter businesses.

The Write, Grow, Sell approach

The course combines a sequence of lessons with templates and examples intended for use during implementation. Its framework is relevant both to someone working toward an initial audience and to an established creator looking at larger-scale newsletter growth.

The practical resources address several connected parts of the business: writing for subscribers, presenting a signup offer, promoting the newsletter and considering revenue. This makes the materials applicable to projects ranging from a personal brand to a content-driven product or an email-first media company.

Who is the course for?

Write, Grow, Sell is intended for creators and entrepreneurs who want to launch a newsletter, as well as founders who use content to attract leads and build an audience. Writers interested in earning through sponsorships or paid subscriptions are another intended audience.

Marketers growing an audience for a personal brand or product can also use the newsletter-focused framework. The course does not require previous newsletter experience, and its growth and monetization topics are relevant to people who already publish one.

Frequently asked questions

What does Write, Grow, Sell cover?

Matt McGarry’s course covers starting and writing a newsletter, attracting subscribers, building growth systems and exploring monetization strategies.

Is Write, Grow, Sell suitable for beginners?

Yes. No prior newsletter experience is necessary. The course also addresses growing and monetizing an existing newsletter.

What materials are included in the course?

The materials include 12 video training sessions, transcripts, show notes, slides, more than 100 templates and a swipe file of newsletter examples. They also include bonus training and Newsletter Marketing Summit recordings.

Does the course cover newsletter monetization?

Yes. The course addresses newsletter monetization, while the summit recordings include discussion of sponsorships. The course is also relevant to writers interested in paid subscriptions.