Mikkel deMib – SEO Master Class

Mikkel deMib’s SEO Master Class takes solo marketers, agency professionals and business owners through modern search engine optimization, from foundational concepts to advanced strategy. The course also addresses how to guide teams and external partners as part of an SEO operation.

Drawing on deMib’s decades of experience, the course combines theory with practical applications. Materials include videos, PDFs, spreadsheets and downloadable eBooks.

SEO skills covered in the master class

• Unlock SEO knowledge from basics to advanced tactics.
• Implement efficient workflows even with limited resources.
• Utilize essential SEO tools for in-depth analysis.
• Optimize your website for better visibility and performance.
• Boost user engagement to improve rankings.
• Measure and report SEO results effectively for stakeholders.

SEO Master Class curriculum

The course moves from how search engines work to the research, website, content and measurement decisions involved in an SEO strategy.

Module 1: Introduction to SEO

Begin with how search engines work and the distinctions between SEM, SEO and PPC. The module introduces six core SEO components and considers how to make SEO efforts more resilient over time.

Module 2: SEO tools

Explore essential tools and plugins, including how to crawl a website for detailed analysis. The module also examines using AI to reduce workload and improve precision, and choosing plugins for performance.

Module 3: SEO strategies

Study domain management and global SEO, then consider how keyword targeting changes with different markets and goals. The module also discusses both the dangers and potential benefits of black hat SEO.

Module 4: Keyword and market research

Learn the fundamentals of keyword research, map keywords to a site’s structure and analyze competitors. A Missed Opportunity Chart provides a way to investigate potential growth opportunities.

Module 5: Making your website

Compare website platforms and content management systems from an SEO perspective. The module covers design choices that affect visibility and common technical and design mistakes to avoid.

Module 6: Technical SEO

Focus on prioritizing technical elements with the greatest impact, without requiring coding expertise. The lessons also examine Google’s recommendations alongside the realities of implementation.

Module 7: Content optimization

Examine how content structure influences SEO and how Entity SEO and search intent inform optimization. The module also covers E-E-A-T and YMYL principles in relation to authority and trustworthiness.

Module 8: Link building

Explore link types relevant to rankings, the difference between earned and acquired links, and tactics to avoid. The module includes more than 200 link-building ideas.

Module 9: User engagement

Consider how engagement signals relate to rankings and how behavior analysis can inform on-site improvements. The module also looks at competitor engagement and techniques for encouraging interaction and conversions.

Module 10: Local SEO

Cover keywords with local intent, Google Business Profile optimization, NAP citations and local content. The module also introduces local link-building methods.

Module 11: Measuring and reporting results

Work with four key SEO reporting metrics and tools for collecting data. Learn how to combine metrics into useful insights and present results to stakeholders.

Module 12: Expert interviews

Hear industry perspectives on PR, analytics, conversion rate optimization and Entity SEO. The interviews also address how the industry is evolving, future SEO trends, and global SEO and marketing strategies.

Module 13: Appendix

The appendix brings course references together in a master document and includes downloadable eBooks for further reading.

Frequently asked questions

What does Mikkel deMib’s SEO Master Class cover?

The course covers SEO fundamentals, tools, strategy, keyword research, website creation, technical SEO, content, links, engagement, local search and reporting. It also includes expert interviews and an appendix of course references.

Who is SEO Master Class suited to?

The course is designed for solo marketers, agency professionals and business owners, including people at different stages of their SEO experience.

Do I need coding expertise for the technical SEO module?

The technical SEO module is designed to be understood without coding expertise.

What materials are included in SEO Master Class?

Course materials include videos, PDFs, spreadsheets and downloadable eBooks. The appendix also contains a master document of course references.