Paul Waddy – 90 Days to Ecommerce Success

90 Days to Ecommerce Success by Paul Waddy is a practical roadmap for launching or improving an online store over three months. It combines ecommerce planning, Shopify setup and social media marketing with exercises and resources for putting the lessons into practice.

Ecommerce skills covered in the course

• Identify your ideal niche and evaluate market demand.
• Set up essential tools: merchant accounts, payment gateways, and analytics.
• Design high‑converting product pages with clear calls to action.
• Craft engaging content for Instagram, Facebook, TikTok, and more.
• Optimize ad creatives and budgets for maximum ROI.
• Automate email sequences for welcome, abandonment, and re‑engagement.

The three course tracks

Ecommerce Start introduces business setup, niche selection and revenue projections for a new store. Shopify Start moves into store creation, theme choices, product pages and conversion improvements.

The one-hour Social Media Workshop covers social strategy, content calendars and paid promotion. Together, the tracks connect store planning with the marketing needed to reach potential customers.

Module 1: Ecommerce foundations

Begin with a lean business plan and realistic goals, then consider the tools needed to operate and measure an ecommerce business.

Module 2: Shopify store setup

Choose and install a Shopify theme, then build out the store with product images, descriptions and customer reviews that provide social proof.

Module 3: Inventory and fulfillment

Compare dropshipping, wholesale and print-on-demand models. The module also addresses order management, shipping logistics and affordable software for tracking inventory and handling customer support.

Module 4: Social media and content

Plan a content calendar and a consistent posting schedule. The course also examines ways to use customer-created content and influencer partnerships in social marketing.

Module 5: Paid advertising and analytics

Set up Facebook and Google Ads to reach targeted audiences. Use A/B testing and analytics dashboards to assess campaigns and make refinements.

Module 6: Conversion rate optimization

Explore email capture pop-ups and retargeting funnels, along with upsell, downsell and cross-sell tactics. Heatmaps and user recordings provide another way to examine the store experience and identify opportunities for improvement.

Module 7: Scaling and automation

Consider outsourcing routine work such as customer service and order processing. The module also covers planning an expansion into additional products, markets and sales channels.

Exercises and course materials

Guided exercises connect the strategy lessons to practical store-building work, with an emphasis on profitability. Materials include videos, slides and workshop recordings, plus business plan templates, checklists, marketing calendars and ad copy swipe files.

Who the course is for

The program addresses first-time ecommerce entrepreneurs, brick-and-mortar owners moving online and existing store owners working on conversions and revenue. Content creators looking to monetize an audience and people building a side business can also use its structured approach.

Frequently asked questions

What does 90 Days to Ecommerce Success cover?

The course covers ecommerce planning, Shopify store setup, inventory and fulfillment, social media, paid advertising, conversion optimization and automation.

Who is Paul Waddy’s course suited to?

It is designed for people starting an online store as well as existing store owners seeking to improve their operations. It also addresses brick-and-mortar owners, content creators and people building a side business.

What materials are included?

The course materials include videos, slides, workshop recordings, business plan templates, checklists, marketing calendars and ad copy swipe files.

Do I need an existing Shopify store?

No existing store is required. The course covers building a store from the beginning as well as refining an existing ecommerce operation.