Peng Joon – Event Codex

Event Codex by Peng Joon is a video course on marketing and running events, from ticket sales and attendee follow-up to event delivery and upsells. It is designed for people planning their first event as well as experienced organizers looking to grow.

The course includes ready-made templates, scripts, Facebook ads and a funnel stack to support the practical work of promoting an event and presenting offers.

Event marketing skills in Event Codex

• Discover proven strategies for selling tickets effectively.
• Utilize done-for-you ads and funnels for easy marketing.
• Implement advanced upsell techniques to increase revenue.
• Build a funnel stack to generate revenue before your event.
• Leverage other people’s events to expand your audience.
• Create an unforgettable experience for your attendees.

Event Codex strategies and marketing materials

Peng Joon introduces his “It’s NOT Difficult or Expensive” method for approaching event ticket sales without relying on a large marketing budget. The course addresses the challenge of finding attendees and provides ready-made Facebook ads and a funnel stack intended to reach people who are unfamiliar with the event.

Alongside ticket promotion, the training covers techniques for presenting high-ticket offers to attendees. Templates and scripts support the practical work of marketing an event, communicating with attendees and making an upsell.

Selling tickets and reaching new audiences

The Facebook ads training breaks down how to promote an event to cold audiences. It includes examples of the ads Peng Joon uses, which can be loaded into an advertising account and used for ticket promotion.

The funnel stack connects ticket sales with opportunities to generate revenue before the event begins. The course also discusses using that pre-event period to build excitement among people who have signed up.

Another approach is the “OPE” Goldmine: securing speaking opportunities at other people’s events. Peng Joon explains how to reach those organizers’ audiences, generate revenue without the overhead of hosting the event and build visibility.

Preparing attendees to show up

Selling a ticket and getting its holder to attend are separate challenges. The “Right Message, Right Time,” or RMRT, approach focuses on communicating with attendees before the event to build anticipation and engagement.

The approach brings together pre-training, physical welcome gifts and micro-commitments. The course also discusses a message intended to minimize refunds and reinforce attendees’ commitment to showing up.

A pre-event follow-up video series is another part of the process. Peng Joon explains how these videos can build trust and connection before attendees meet him and help prepare them to participate when they arrive.

Creating an engaging event experience

The event delivery roadmap begins with establishing the right context. It covers the event environment, messaging and structure, including the atmosphere and the way the intended outcome is framed for attendees.

For audience participation, the course explores written exercises, partner sharing and group interactions. These activities are presented as ways to maintain energy, reduce barriers between participants and build a sense of connection.

The teaching component also addresses how to balance theory, practical tactics and transformation. The aim is to organize event content so that it informs attendees and encourages them to act on what they learn.

Presenting and executing the upsell

The upsell training explains how to introduce an offer gradually throughout an event rather than waiting until the final pitch. This process of seeding prepares the audience for the offer while the event is in progress.

Peng Joon’s “Value Marinade” technique addresses communicating the value behind an offer price and responding to objections. The course also examines how to transition from the event content into an upsell so the offer fits naturally with what has come before.

Finally, the training discusses the idea of a “table rush,” in which attendees move to purchase an offer and those visible purchases create social proof for other potential buyers.

Using event content for future growth

After the event, the course shows how to collect testimonials and create a sizzle reel. These materials can be used to promote future events and increase visibility for the brand.

Peng Joon also covers repurposing an event into a digital course or other assets. The material can then be offered beyond the original event, giving the content another role in reaching an audience and generating revenue.

Frequently asked questions

What does Peng Joon’s Event Codex cover?

The course covers event ticket sales, pre-event follow-up, audience engagement, upsells and ways to reuse event content for future marketing and digital products.

Who is Event Codex suited to?

It is intended for people planning their first event and experienced organizers who want to expand their event marketing.

What materials are included in Event Codex?

The course includes videos, templates, scripts, ready-made Facebook ads and a funnel stack.

Does the course cover marketing to cold audiences?

Yes. It explains Facebook advertising and includes ready-made ads and a funnel stack designed to promote tickets to cold audiences.