Rachel Mazza – Advertorial 101

Advertorial 101 is Rachel Mazza’s four-week course on writing presell pages for cold traffic. It examines how advertorials combine editorial-style content with persuasion to introduce readers to an offer before they reach a sales page.

The course draws on frameworks from Mazza’s advertorial-focused copywriting agency, including hook formulas, templates and funnel design. The downloadable materials include videos and PDFs.

Advertorial skills you’ll develop

• Apply awareness-level hook formulas that capture cold traffic attention in the first three seconds
• Structure advertorials using Rachel’s agency templates that balance editorial and promotional content
• Research and integrate true stories that build instant credibility with skeptical readers
• Design complete presell funnels that reduce traffic costs and increase conversion rates
• Write advertorials in 2-4 hours using the lightning-speed creation framework
• Publish and distribute advertorials through content networks for maximum reach

The Advertorial 101 program

The four lessons move from the role of advertorials in paid-traffic campaigns to hooks, page structure and distribution. The training considers how to balance editorial content with promotion and how presell copy can address objections before readers reach an offer.

Mazza’s agency frameworks provide the basis for a repeatable writing process. The course also uses real advertorial examples and copy breakdowns to show how hooks and page structures can be applied across industries.

Lesson 1: Converting cold traffic

Explore the advertorial’s position between paid traffic and a sales page, including the psychology of building familiarity and trust with readers who do not yet know a business. The lesson considers how different business models use the format, including supplement companies and course creators.

This foundation explains the presell page’s role in preparing a reader for an offer, rather than sending cold traffic straight from an advertisement to the sales page.

Lesson 2: Million Dollar Hooks

Study opening angles suited to different levels of audience awareness. Mazza also explains her research process for finding true stories that can create a personal connection and establish credibility before a pitch.

The lesson looks at how a hook draws a reader into an advertorial and how its opening angle can be adapted to different niches.

Lesson 3: Lightning Speed Advertorial Creation

Examine different advertorial formats and how to select one for an industry and offer. The lesson covers building an outline that guides the writing process, with templates used by Mazza’s copywriting agency.

The creation framework turns format selection, outlining and drafting into a repeatable process for producing advertorial copy.

Lesson 4: Advanced Advertorial Secrets

Learn a quick-creation process for testing campaign ideas, along with considerations for publishing advertorials and using content networks. The lesson also covers the design of a complete presell funnel for cold leads.

Its focus extends beyond the page itself to where an advertorial is distributed and how it connects with the rest of a campaign.

Who uses advertorial copy

The training is suited to copywriters and agency owners adding advertorials to their services, as well as media buyers working on cold-traffic campaigns. Course creators and coaches can use the format to introduce their offers before a sales page.

E-commerce brands running native ads and affiliate marketers developing presell content are also among the intended audiences.

Course materials and resources

The package contains four video lessons totaling 3.26 GB, along with PDF materials. Weekly homework assignments give you a way to build an advertorial portfolio as you work through the course.

• Frameworks and templates used for Mazza’s client work
• Bonus training resources featuring real-life advertorial examples
• Copy breakdowns for developing hook ideas
• Presell funnel design training

About Rachel Mazza

Rachel Mazza built a copywriting agency dedicated to advertorial creation, writing for clients across dozens of niches. Advertorial 101 brings the agency’s experience and working methods into a structured four-week program.

Her work focused on the advertorial format rather than treating it as one part of a broader copywriting service. The course draws on that specialization to teach the psychology, structures and research behind presell pages.

Frequently asked questions

What is an advertorial?

An advertorial combines the appearance of editorial content with an advertising purpose. It can serve as a presell page between an ad click and a sales page.

Who is Advertorial 101 for?

The course is relevant to copywriters, media buyers, course creators, coaches, e-commerce brands, affiliate marketers and agency owners working with cold traffic.

Do I need copywriting experience?

Basic knowledge of persuasion and copywriting is helpful. The course also explains advertorial concepts for motivated beginners.

What materials are included?

The course includes four video lessons, weekly homework, agency frameworks and templates, bonus resources, real-life examples and copy breakdowns. The video content is 3.26 GB, and the materials include PDFs.

How does the course approach writing advertorials quickly?

Lesson 3 teaches a repeatable creation process using formats, outlines and templates. Lesson 4 adds a quick-creation process for testing new campaign ideas.