Robert Gillespie – Claude For Marketers Masterclass

Claude For Marketers Masterclass is Robert Gillespie’s online course for marketers who want Claude built into recurring team workflows instead of used as a blank chat box. It is aimed at people responsible for research, content, prospecting, reporting and design who can review and approve the output.

The course pairs an operating framework with hands-on setup of Claude‘s project, skill, connector and scheduling features.

What you’ll learn

• Use the Adopt, Automate and Integrate framework for AI-assisted marketing work.
• Apply the Hybrid Marketer identity and the 10-80-10 operating model.
• Set up persistent context and files for frequent work through Cowork Projects.
• Build reusable marketing processes with Skills, Connectors and Plugins.
• Make competitor digests, weekly checks and daily ideas repeatable with Scheduled Tasks.
• Run the Prospecting Engine, Content Engine and reporting workflow from brief to finished deliverables.

The operating framework

Gillespie’s Adopt, Automate and Integrate framework structures how AI enters marketing work. The Hybrid Marketer identity and the 10-80-10 operating model describe how the human sets the brief, the AI does the bulk of the drafting and the human finishes and approves.

Persistent context with Cowork Projects

Instead of re-explaining your audience, positioning and rules in every chat, you set up persistent context and files for frequent work through Cowork Projects, which you maintain and correct in one place.

Skills, Connectors, Plugins and Scheduled Tasks

Reusable marketing processes are built with Skills, Connectors and Plugins. Scheduled Tasks make jobs such as competitor digests, weekly checks and daily idea lists run on a repeatable timetable.

The engines

The course then runs complete workflows from brief to finished deliverable: the Prospecting Engine, the Content Engine and a reporting workflow.

What’s in the course files

The course files include video lessons and supporting templates. A Claude plan with access to these features is needed, and feature names may change over time.

Also on GenkiCourses for artificial intelligence: The Uncommon Business – SuperHuman Work and Sean Dollwett – Royalty Hero KDP 2026.