Samantha English – Local Business Bootcamp

Local Business Bootcamp by Samantha English is a digital marketing course for entrepreneurs and small business owners who want to strengthen their presence in their local market.

It focuses on advertising and customer engagement for brick-and-mortar and service-based businesses, with practical tutorials for attracting foot traffic and online or phone bookings.

Local advertising skills you’ll build

• Master Facebook and Instagram ad setup for success.
• Implement a 4-step ads framework tailored for local businesses.
• Develop high-converting ads in under an hour.
• Stack five low-cost campaigns for maximum community exposure.
• Create engaging ad images and copy that prompt immediate action.
• Gain insider knowledge and hacks from expert Samantha English.

A marketing roadmap for local businesses

The course offers a step-by-step approach to building a local market presence through digital marketing and advertising. Its examples and strategies are aimed at businesses seeking more customer visits, bookings and revenue.

Setting up Facebook and Instagram ads

A walkthrough introduces Ads Manager and Business Manager and explains how to prepare an ad account for lead generation. The lessons break the setup process into manageable steps for business owners who are unfamiliar with the tools.

The four-step local ads framework

The advertising framework is tailored to businesses that depend on local visits or phone bookings. It covers choosing ad imagery and writing copy intended to catch attention as people scroll and encourage them to act.

Five campaigns and faster ad creation

Rather than relying on a single campaign, the course explains how five low-cost campaigns can be stacked to increase a business’s visibility in its community.

Short lessons also break down the process of creating and launching ads, with an emphasis on completing campaigns in under an hour.

Samantha English’s practical tutorials

Samantha English brings more than a decade of digital marketing experience to the course. Her lessons share practical insights, shortcuts and advertising techniques that business owners can apply as they work through the material.

The downloadable materials include videos, PDFs and documents.

Who the course is for

Local Business Bootcamp is designed for established small business owners who want to reach more local customers, as well as entrepreneurs developing marketing for a new business. It also addresses service-based owners who have struggled with Facebook or Instagram advertising and people looking for a more efficient approach to creating campaigns.

Frequently asked questions

What does Local Business Bootcamp cover?

The course covers Facebook and Instagram ad account setup, a four-step local advertising framework, campaign stacking, and creating ad images and copy.

Who is Local Business Bootcamp for?

It is intended for small business owners, entrepreneurs launching a business, and service-based businesses that want to reach more local customers.

Do I need advertising experience to take the course?

The tutorials are designed to be approachable, including for people who find Ads Manager and Business Manager difficult to navigate.

What materials are included?

The downloadable course materials include videos, PDFs and documents.