Sara Dunn – Rank For Revenue

Rank For Revenue by Sara Dunn is a hands-on SEO course for web designers, virtual assistants, blog writers, and other service providers who want to add SEO to their client work. It takes a beginner-friendly approach to making SEO understandable and turning it into a repeatable service.

The course covers research, website optimization, content and redesign projects, and the business side of offering SEO. It includes videos, documents, PDFs, and spreadsheets.

SEO skills for client projects

• Master SEO basics and confidently explain principles to clients.
• Identify high-value keywords using expert brainstorming techniques.
• Optimize websites effectively with the Fill-in-the-Blank SEO method.
• Create tailored content strategies that drive long-term traffic.
• Increase project revenue significantly by optimizing SEO packages.
• Utilize essential tools and templates for a streamlined SEO process.

Inside the Rank For Revenue modules

The four modules move from foundational SEO and research through implementation, service-specific work, and client-facing delivery.

Module 1: SEO basics and keyword research

Begin with a non-technical explanation of how Google works and how to discuss SEO with clients and stakeholders. Sara introduces a brainstorming approach for finding valuable keywords across different niches, followed by a repeatable system for researching opportunities.

Module 2: On-page SEO optimization

This module explains keyword mapping and its role in on-page SEO. It also addresses how to optimize without keyword stuffing, using the Fill-in-the-Blank SEO method to make website optimization consistent and scalable. The instruction considers both search visibility and conversion.

Module 3: SEO for redesigns and content

Choose the track that fits your services or study both. Website Redesign Riches is geared toward designers and copywriters, with guidance on incorporating SEO into redesigns and avoiding mistakes that can cost a site traffic.

Content Creation Cash is aimed at virtual assistants and blog writers. It connects keyword research to blog topic planning and content strategies intended to attract traffic over time.

Module 4: Selling SEO and tracking results

Explore what to include in an SEO package, which services can be offered as upsells, and how SEO work can add $500–$1,500 or more to a client project. The module also covers setting realistic expectations and presenting results in a way clients can understand.

SEO tools, templates, and bonuses

The Keyword Research Workbook is a Google Sheet for planning, researching, and organizing keyword opportunities. The Fill-in-the-Blank Optimization Checklist provides a repeatable page-by-page process, while the 25-Point Blog Post SEO Checklist walks through blog optimization.

Platform setup tutorials provide step-by-step SEO configuration instruction for Showit, Squarespace, WordPress, and Wix. The SEO Scripts Swipe File supplies written responses to common client questions, and the SEO Glossary for Web Designers explains technical terminology in a downloadable PDF.

The Google Search Console Mini Course covers navigating Google’s free SEO performance tool and handling error alerts. It includes Sara’s Error Rescue lesson for responding to alert emails forwarded by clients.

The white-label client resources bundle contains an Off-Site SEO Guide explaining responsibilities outside the service provider’s work and a Backlink Ideas Guide with steps clients can take to build backlinks themselves.

Who Rank For Revenue suits

Sara Dunn is an SEO educator for service providers and creative professionals. Her course is designed for freelancers who want to add ethical, white-hat SEO to services such as web design, copywriting, and blog content, whether they are starting with the basics or refining their existing approach.

Frequently asked questions

What does Rank For Revenue cover?

The course covers SEO fundamentals, keyword research, on-page optimization, website redesigns, content creation, and selling and reporting on SEO services.

Who is Rank For Revenue for?

Sara Dunn designed the course for service providers including web designers, copywriters, blog writers, virtual assistants, and freelancers who want to add SEO to their work.

Do I need prior SEO experience?

The course is beginner-friendly and explains how Google works in non-technical language. It also addresses providers who want to improve an existing SEO strategy.

What materials are included?

Materials include videos, documents, PDFs, spreadsheets, checklists, scripts, a keyword research workbook, and white-label client guides. The bonuses also include platform setup tutorials and a Google Search Console mini course.