Sara Dunn – Wedding SEO Bootcamp

Wedding SEO Bootcamp is Sara Dunn’s four-module course for wedding professionals who want to make their businesses easier to find in Google search. It is designed for photographers, planners, florists, venues and other wedding vendors, with training organized around four half-days.

The downloadable materials include 12 training videos, a keyword research workbook, page optimization checklists, a Google Search Console setup guide and a free SEO tools checklist. Files include videos, documents, PDFs and spreadsheets, totaling 16.22 GB.

Wedding SEO skills you’ll build

• Master keyword research for wedding-specific and location-based search terms
• Develop optimized website pages with proper keyword placement for Google rankings
• Learn the Big 4 blogging strategies that turn featured wedding posts into SEO assets
• Apply the page optimization checklist to your homepage and service pages
• Build Google Search Console tracking to monitor your ranking progress over time
• Implement a complete SEO setup for your wedding business in just four half-days

Why SEO matters for wedding professionals

Couples often search for a particular wedding service in a particular place. Wedding SEO Bootcamp focuses on those local, service-specific searches as a way for vendors to reach people beyond social media and directories.

The course uses examples such as searches for a city’s wedding photographer or planner to show how a business can connect its website content to the services couples seek.

Inside the four wedding SEO modules

Each module concentrates on a practical part of building an SEO foundation, from selecting terms for a business to reviewing performance data.

Module 1: SEO basics and keywords

The opening module introduces the fundamentals before moving into a keyword workshop. The workbook helps you assemble a list tailored to your services and location, consider the terms couples use and assess your current rankings.

Rather than treating every industry alike, the lessons concentrate on search terms relevant to wedding businesses.

Module 2: SEO on your website

The second module addresses one-time site setup and the details of optimizing individual pages. Sara explains where keywords belong, why those placements matter and how to approach the homepage around its most important term.

A page optimization checklist provides a structured way to work through the homepage and service pages.

Module 3: Blogging about real weddings

The blogging module walks through a process for optimizing featured wedding posts. Sara’s Big 4 strategies focus on making existing blog content more useful for search, using real wedding features as examples.

Module 4: Tracking search performance

The final module covers Google Search Console and free tools for monitoring rankings over time. It introduces a way to review search data and use it when adjusting an SEO strategy.

About Sara Dunn

Sara Dunn runs Sara Does SEO, a consultancy devoted to wedding industry professionals. Her teaching focuses on the SEO tasks relevant to wedding businesses while making the technical side more approachable.

Who can use the training

The course is suited to photographers seeking local search visibility, planners and coordinators looking to develop organic inquiries, and florists, venues and other vendors who want to reach couples outside directories. It also covers ways to make featured wedding blog posts contribute to a search strategy.

The local wedding SEO opportunity

Wedding searches combine a service with a location, as in “Austin wedding photographer” or “NYC wedding planner.” The keyword workbook is designed to help identify terms couples use in your own area, giving you a starting point for the pages and posts you optimize.

Frequently asked questions

What does Wedding SEO Bootcamp cover?

The four modules cover wedding and location-based keywords, website page optimization, blogging about featured weddings and measuring search performance.

Who is Wedding SEO Bootcamp for?

Sara Dunn designed the course for wedding professionals, including photographers, planners, florists and venues. It also addresses vendors who publish real wedding features and want to get more SEO value from them.

What materials are included in Wedding SEO Bootcamp?

The course includes 12 training videos, a keyword research workbook, page optimization checklists, a Google Search Console setup guide and a free SEO tools checklist. The files total 16.22 GB and include videos, documents, PDFs and spreadsheets.

Who is Sara Dunn?

Sara Dunn runs Sara Does SEO, an SEO consultancy serving wedding professionals.