Wes Bush ProductLed MBA – 9-Week PLG Course

Wes Bush’s ProductLed MBA is a nine-week course for SaaS founders and operators who want to build a product-led growth strategy. Its curriculum covers the foundations of PLG, the development of self-serve customers and the systems used to pursue longer-term growth.

The course presents the product-led system Bush developed for growing and scaling businesses, with playbooks, templates and GPT prompts to help put its frameworks into practice.

ProductLed MBA skills

• Master product-led growth fundamentals and strategies.
• Identify your Ideal Customer Profile (ICP) effectively.
• Develop scalable systems for self-serve customers.
• Optimize your onboarding processes for better conversions.
• Implement advanced growth methods using the PLG Scorecard.
• Access exclusive tools, playbooks, and a private community.

What the ProductLed MBA includes

The nine-week curriculum is paired with system playbooks, templates and GPT prompts. These resources are designed to support the practical work of planning and implementing a product-led growth strategy.

The materials include videos, documents, PDFs and spreadsheets. The course also discusses recommended technology stack options for PLG.

The three-phase product-led growth framework

Wes Bush organizes the course around three phases: establish a PLG foundation, develop self-serve customers and work toward compound growth. Each phase addresses a different part of building a SaaS business around its product and customer experience.

Phase 1: Establish a PLG foundation

The first phase introduces product-led growth fundamentals and applies them to the business. It uses strategic frameworks to help shape a PLG strategy rather than treating individual growth tactics in isolation.

The material covers identifying an ideal customer profile and selecting an appropriate model. It also examines how to design a free offering that can convert users into paying customers, forming a foundation for sustainable growth.

Phase 2: Develop self-serve customers

The second phase provides a roadmap for building a self-serve customer experience. Instruction from Wes Bush and expert instructors is paired with tactics from the system playbooks.

A central part of this phase is improving onboarding for better conversion. It also addresses the frameworks and processes needed to create self-serve systems that can scale as the business grows.

Phase 3: Work toward compound growth

The final phase turns to advanced growth methods. It introduces the PLG Scorecard methodology for identifying bottlenecks and covers running weekly growth experiments to address opportunities for improvement.

The course also examines how to structure a lean, leveraged go-to-market team and use repeatable methods in pursuit of predictable, sustainable growth.

Inside the nine-week curriculum

The curriculum begins with PLG fundamentals, strategy and market positioning. It then explores the mechanics and economics of free models, including their role in a SaaS business.

Customer experience topics include self-serve onboarding practices, activation and engagement tactics, and monetization strategies. The course connects these areas to the broader work of moving users through a product-led model.

Further lessons cover growth experiment frameworks, iteration techniques, and the scaling of teams and operations. Case studies and examples show how companies have applied product-led growth approaches.

System playbooks, templates and GPT prompts

Implementation playbooks and checklists provide a way to work through the course’s strategies. Ready-to-use templates and additional checklists support planning and execution across the product-led growth process.

The resource set also includes strategic frameworks, methodologies and AI-powered GPT prompts intended to help with implementation. Examples from real companies illustrate uses of the frameworks and tools.

PLG technology stack options

The course discusses recommended technology stack options for product-led growth. These recommendations address tools that can support the work described in the curriculum.

Who the ProductLed MBA is for

SaaS founders can use the curriculum to study systems for building or scaling a product-led business. Product managers and growth leaders can explore PLG methodologies, activation and compounding growth strategies.

The course also addresses go-to-market professionals interested in PLG positioning and operators responsible for lean, effective teams. Its self-serve focus makes it relevant to people building SaaS businesses around self-serve economics.

Frequently asked questions

What does Wes Bush’s ProductLed MBA cover?

The curriculum covers PLG strategy, positioning, free models, self-serve onboarding, activation, monetization, growth experiments and SaaS team scaling.

Who is the ProductLed MBA designed for?

It is intended for SaaS founders, product managers, growth leaders, go-to-market professionals and operators working with self-serve business models.

What materials are included in the ProductLed MBA download?

The course materials include videos, documents, PDFs and spreadsheets, as well as playbooks, templates, checklists, strategic frameworks and GPT prompts.

How long is the ProductLed MBA curriculum?

The curriculum is structured as a nine-week program, organized around a three-phase product-led growth framework.