AI Search Masterclass by Emilia Moller | AEO, Schema, Prompts

AI Search Masterclass by Emilia Moller covers how to make content more visible in AI search tools such as ChatGPT, Gemini and Perplexity. The course combines answer engine optimization (AEO) lessons with a 30-day launch plan.

AI search skills covered

• Understand AEO fundamentals and its differences from traditional SEO.
• Identify high-intent prompts to create answer-first pages.
• Implement relevant schema types to improve search visibility.
• Conduct a technical audit to optimize crawlability and metadata.
• Build trust signals and enhance entity clarity across platforms.
• Monitor and track prompts, mentions, and rankings effectively.

Who the masterclass is for

The masterclass is designed for content teams, SEOs, growth leaders, agencies and founders who want to work on their organizations’ visibility in AI search.

What the course covers

The lessons examine how large language models crawl, rank and cite content, and how AEO differs from conventional SEO. They connect prompt research and answer-first content with schema, crawl paths, metadata and internal links.

The course also addresses entity clarity, trust and off-site mentions, then brings the work together through prompt, mention and ranking tracking.

Course materials

Materials include videos, documents and PDFs, plus templates, checklists, workflows and a tracking dashboard associated with the video lessons.

AI Search Masterclass curriculum

• Module 1: How AI search works — Explore how models select responses, rank and cite sources, and evaluate content in relation to queries.
• Module 2: Prompts and questions — Create a prompt map, identify higher-intent prompts, use comparison charts and organize collected prompts into classes for analysis.
• Module 3: Answer pages — Use an answer-first page system and turn existing posts into AEO assets designed for selection by language models.
• Module 4: Schema — Assess relevant schema types, add them, validate the implementation and address issues.
• Module 5: Technical audit — Carry out a focused AEO audit and identify practical improvements to crawlability and metadata.
• Module 6: Authority and entities — Work on trust signals, transparency and entity clarity across the web.
• Module 7: Off-site mentions — Develop mentions and citations for entities on Reddit, forums, blogs and PR websites that language models read.
• Module 8: Tracking — Monitor prompts, visibility, citations and rankings for AEO entities, and use monitoring data to build a dashboard.

Bonus: 30-day launch

The launch bonus covers building templates for e-commerce, SaaS and lead-generation use cases. The plan brings the course workflow together for a business or organization over 30 days.

Putting the AEO workflow to work

The course is structured around creating a repeatable monthly AEO playbook, developing answer pages, strengthening trust and entity clarity, and maintaining a dashboard for prompts and mentions.

Answer-first pages, schema and technical fixes can be prepared for implementation in the first week. Off-site mentions and entity authority take time to develop as part of ongoing work.

Frequently asked questions

What does AI Search Masterclass cover?

The course covers AI search, prompt mapping, answer-first pages, schema, technical audits, entity authority, off-site mentions and tracking. It also includes a 30-day launch bonus.

Who is the course designed for?

It is intended for SEOs, content teams, growth leaders, agencies and founders working on AI search visibility.

Do I need developer skills to take the course?

Basic CMS and analytics skills are helpful. The course includes checklists to simplify the work.

What materials are included?

The course materials include videos, documents and PDFs, along with templates, checklists, workflows and a tracking dashboard.

How does AEO differ from traditional SEO?

Traditional SEO focuses on ranking content in web search. AEO focuses on prompts, answers and citations, including the entities, schema and external sources that AI tools may use.