Alyce Greer – Bossy Business School

Bossy Business School is Alyce Greer’s self-study program for building a freelance copywriting business or studio. Its three phases move from brand and niche decisions to managing copy projects and finding clients.

The course combines short video lessons with workbooks and practical templates for the business tasks involved in pitching, pricing and delivering copywriting services.

Copywriting skills and business systems

• Master the copywriting fundamentals that turn website visitors into paying clients for service businesses.
• Develop a personal brand voice that stands out in a crowded market and attracts your ideal customers.
• Learn email marketing strategies that nurture subscribers and convert them into recurring revenue.
• Apply sales page copywriting techniques that overcome objections and drive confident purchase decisions.
• Build a sustainable freelance or agency copywriting business with repeatable client acquisition systems.
• Implement Alyce Greer’s ‘Bossy’ framework for writing with authority, clarity, and conversion power.

Why a copywriting business needs a system

Writing is only one part of running a copywriting business. Choosing a niche, setting prices and developing a repeatable approach to finding clients are also part of the work.

The program addresses the wider project responsibilities that sit around the writing itself, including briefing, strategy, revisions and client communication.

The three phases of Bossy Business School

Phase 1: Build your brand

The first phase works through the foundations of a copywriting brand before client outreach begins. It covers choosing a niche, developing a personal voice, structuring a portfolio, packaging services and setting prices.

Phase 2: The creative process

The second phase follows a copy project from kick-off and briefing through delivery and revisions. It covers project types, research, structuring and formatting different kinds of copy, and editing work before submission.

The lessons also address how to manage client feedback and revisions as part of the project process.

Phase 3: Getting clients

The final phase focuses on a structured approach to finding and pitching prospective clients. It covers defining an ideal client, building a target list, writing pitch emails, creating custom pitch decks and negotiating project terms.

Customizable cold pitch email and pitch deck templates support the outreach process.

Workbooks, lessons and templates

Each phase has a 30-page PDF workbook, alongside video lessons that run approximately 15–30 minutes each. The course materials include videos, PDFs and documents.

• Brand voice bible
• Portfolio template
• Pricing pack
• Custom pitch deck
• Cold pitch email
• Enquiry email
• Post-project PDF

About Alyce Greer

Alyce Greer founded Bossy Creative, an Australian copywriting and content studio. She built a multi-six-figure copywriting business and created the program to teach systems drawn from that experience.

Her work focuses on strategic copy for brand-led businesses, and the studio’s client work informs the course’s processes and templates.

Who the course is for

The program is suited to aspiring copywriters preparing to launch, working copywriters refining their client pipeline or project process, content writers moving into copywriting, and marketing professionals developing a copywriting service.

Frequently asked questions

What does Bossy Business School cover?

The program covers brand positioning, services and pricing, the copy project process, and client acquisition. Its three phases include work on portfolios, briefs, revisions, pitch emails and negotiation.

Who is Bossy Business School for?

It is designed for aspiring and working copywriters, as well as content writers and marketing professionals who want a structured copywriting business framework.

What materials are included in the course?

The course includes video lessons, three 30-page PDF workbooks and seven templates covering brand voice, portfolios, pricing, pitches and client communication. Materials are provided as videos, PDFs and documents.

Do I need copywriting experience to take the course?

The program is intended for both beginners and established copywriters. The first phase covers foundations, while the later phases focus on project operations and client acquisition.