Ashley Brock – Paid Ads Playbook Vol. II

Paid Ads Playbook Vol. II is Ashley Brock’s step-by-step course for building Facebook and Instagram advertising campaigns. Its 20+ hours of training draw on her experience managing multi-million-dollar media budgets for Fortune 500 brands.

Skills you’ll build in Paid Ads Playbook Vol. II

• How to structure audience targeting on Facebook and Instagram without starving the algorithm
• How to build ad creative and hooks that earn clicks instead of scroll-pasts
• How to set up conversion tracking and read the numbers that actually matter
• How to sequence a full Meta ads campaign from targeting through conversion
• Real-world paid media tactics drawn from managing multi-million-dollar budgets
• How to spot and stop wasted ad spend before it drains your budget

Ashley Brock’s paid media background

Brock has spent nearly a decade working in paid media, leading campaigns for B2B and B2C Fortune 500 brands. Her experience includes multi-channel campaigns with annual media spending in the millions of dollars.

She teaches digital marketing at General Assembly and founded her own Digital Marketing Academy in 2022. Paid Ads Playbook Vol. II draws on the practical methods she developed while managing advertising campaigns.

What Paid Ads Playbook Vol. II teaches

The course presents a sequenced process for running paid advertising on Facebook and Instagram. Across more than 20 hours, Brock connects campaign setup and creative decisions with the measurement needed to assess performance.

The downloadable materials include videos, PDFs and spreadsheets.

Targeting, creative and conversions

The training begins with the balance between defining an audience and giving Meta’s algorithm enough data to work with. It then considers the hooks, formats and angles used to attract attention in an ad.

The conversion portion addresses tracking and interpreting campaign metrics, bringing the earlier targeting and creative choices into a broader assessment of advertising spend.

A workflow for Meta ad campaigns

Brock’s approach follows a campaign from beginning to end and discusses the trade-offs involved in its decisions. The course also places those decisions in the context of Meta’s advertising policies and FTC advertising guidance.

Who the playbook is for

The material is intended for small business owners and marketers who want a repeatable process for managing their own Meta advertising. Its step-by-step format assumes little prior knowledge, though working through the training takes time.

Frequently asked questions

What does Paid Ads Playbook Vol. II cover?

The course follows the stages of a Facebook and Instagram ad campaign, from audience selection and creative through conversion tracking and performance analysis.

Who is the course designed for?

It is designed for small business owners and marketers who run, or want to run, their own Meta ads.

Can beginners follow the course?

The training takes a step-by-step approach and assumes little prior knowledge. It contains more than 20 hours of material.

What materials are included?

The course materials include videos, PDFs and spreadsheets.