Benjamin Mangold – Complete Google Tag Manager Training

Complete Google Tag Manager Training by Benjamin Mangold is a practical course on setting up and managing website tracking. It covers how to measure user actions, test data collection, and connect Google Tag Manager with Google Analytics and Google Ads.

The training is designed for marketers, business owners and analysts who want to manage tracking without relying on developers.

Skills you’ll build with Google Tag Manager

• Understand the fundamentals of Google Tag Manager.
• Learn to set up and configure GTM accounts and containers.
• Implement tracking for various website events and conversions.
• Master the creation of custom tags and triggers.
• Gain insights into debugging and troubleshooting techniques.
• Explore best practices for GTM and data privacy compliance.

Course content overview

The six modules move from a first GTM installation to testing and maintaining more advanced tracking setups.

Module 1: Getting started with GTM

Begin with the foundations of Google Tag Manager, including creating a first container and installing it on a website.

Module 2: Tracking custom website actions

Set up events for actions such as button clicks and form submissions, then send the resulting data to Google Analytics 4. The course also covers tracking interactions such as scrolls.

Module 3: Tags, triggers and variables

Learn how tags, triggers and variables work together within GTM and how to combine them into an efficient tracking setup.

Module 4: Testing and debugging

Use Preview Mode and Tag Assistant to check tags, find common configuration errors and test changes before publishing.

Module 5: Working with the data layer

Explore how the data layer passes information to GTM and how custom data can be pushed into it for more advanced tracking events.

Module 6: Advanced tag management

Study tag management practices for multiple websites or clients, including workspace management and version control. The module also covers publishing changes safely without disrupting a site.

Course materials

The training includes step-by-step HD video lessons and PDFs. Quizzes and exercises reinforce the lessons, and a demo website is used for testing tracking setups.

Who the training is for

Digital marketers can use the training to improve their website measurement, while business owners can learn how to gain greater visibility into site performance. It also suits analysts seeking developer-free measurement tools and agencies or freelancers managing several client websites.

No previous experience with Google Tag Manager is required.

About Benjamin Mangold

Benjamin Mangold is a Google Analytics expert and co-founder of Loves Data. He has trained thousands of marketers and analysts around the world to use analytics tools.

Frequently asked questions

What does Complete Google Tag Manager Training cover?

The course covers GTM setup, website event tracking, tags, triggers, variables, debugging, the data layer and advanced tag management. It also addresses connections with Google Analytics 4 and Google Ads.

Do I need prior Google Tag Manager experience?

No prior GTM experience is required. The course begins with creating a container and installing it on a website.

Who is the course for?

It is intended for digital marketers, business owners, analysts, agencies and freelancers who want to manage website measurement, including tracking across multiple client sites.

What materials are included?

The materials include HD video lessons and PDFs, along with quizzes and exercises. The course also uses a demo website for testing tracking setups.