Black Friday in a Box Bundle – Gemma Bonham-Carter | Campaign Strategy

Black Friday in a Box Bundle by Gemma Bonham-Carter brings together a workshop, campaign planning resources, promotional examples, AI tools and Canva graphics for a five-day sale. The downloadable materials include documents, PDFs, spreadsheets and videos.

Bonham-Carter built a seven-figure online business teaching course creators to launch and scale digital products. Entrepreneur named her a Top 5 Women in Business, and her work has appeared in Inc., Fast Company, The Globe & Mail and BuzzFeed. Her programs include Course Creator School and The Passive Project.

What you’ll learn in Black Friday in a Box

• Execute Gemma’s 5-day promotional campaign strategy that has generated $2K to $100K+ for course creators in a single week
• Access 20+ email swipe files and sales page templates from real campaigns with documented six-figure results
• Use 4 custom AI tools to generate offers, write email sequences, create sales pages, and plan social content in minutes
• Implement sale automation so your Black Friday promotion runs while you sleep with minimal tech requirements
• Apply the small list strategy to maximize conversions even with audiences under 1,000 subscribers
• Customize 195+ Canva templates for Instagram stories, email banners, testimonials, and checkout pages

Who the Black Friday campaign system is for

The bundle is aimed at people selling courses, digital products or services who want a structured holiday promotion. It also addresses the needs of sellers working with a smaller email audience or building a campaign without starting from a blank page.

The 5 Days of Deals strategy

The campaign spreads a Black Friday promotion over five days rather than concentrating it into one. The training covers what to sell, how to price the offers and how to arrange each day’s promotion to build sales momentum.

The approach can be used with existing products or with offers that are still to be created. The latter can include preselling a course, template or service before developing it.

Inside the Black Friday in a Box workshop

The core workshop walks through the campaign blueprint, from choosing and bundling offers to setting prices and planning the promotional sequence. It also examines common conversion mistakes and opportunities that sellers may overlook.

A Campaign Planner spreadsheet supplies a timeline and checklist for planning, creating and executing the sale, including when preparation starts late. The bundle also includes a pricing guide and an automation guide for setting up the promotion.

Swipe files and campaign library

The library contains more than 20 email swipes from Gemma’s campaigns, alongside sales page examples and conversion-tested copy. Social graphics and promotional assets provide further reference material for building a campaign.

Campaign summaries include sales statistics and behind-the-scenes explanations of what worked and why. The examples come from five- and six-figure Black Friday campaigns, while the Client Hall of Fame presents campaign rundowns and results.

Black Friday AI Studio

Four custom AI tools use the Black Friday in a Box methodology to assist with different parts of campaign preparation.

• Curriculum Companion AI answers questions about the training.
• Deal Architect AI develops five offers for a business model and audience.
• Campaign Copywriter AI generates an email sequence and sales page copy in the user’s voice.
• Social Content Creator AI drafts posts for the daily promotion.

Canva graphics and templates

The Canva pack contains more than 195 customizable graphics for campaign promotion and checkout.

• More than 50 Instagram Stories graphics
• More than 30 static social posts
• More than 30 email banners
• More than 30 testimonial templates
• More than 15 product mockup graphics
• ThriveCart checkout page templates, Instagram banners and sign-up button designs

Small list bonus

A bonus module focuses on using a limited audience for a Black Friday sale, with email strategies intended to make the most of a smaller subscriber list.

Frequently asked questions

Who is Black Friday in a Box designed for?

It is designed for course creators, digital product sellers, coaches, consultants and other online entrepreneurs planning a Black Friday promotion.

Can I use the campaign with a small email list?

Yes. A bonus covers strategies for making the most of a limited audience, including lists with fewer than 1,000 subscribers.

Do I need an existing product?

No. The workshop covers selling offers that have not yet been created, including preselling courses, templates or services to gauge demand.

What materials are included in the bundle?

The bundle includes a workshop, planner spreadsheet, pricing and automation guides, campaign examples, email and sales page materials, AI tools and Canva graphics. File types include documents, PDFs, spreadsheets and videos.