Depesh Mandalia – 7-Figure Meta Ads Playbook 2022

7-Figure Meta Ads Playbook 2022 is Depesh Mandalia’s framework for organizing Facebook advertising around a repeatable media-buying process. It brings account structure, campaign management and practical playbooks together for advertisers working on business or client accounts.

The course draws on playbooks Mandalia says he has used with his in-house media-buying team since 2014. It is designed for business owners, advertising strategists, media buyers and entrepreneurs who need a structured approach to managing Meta campaigns.

Meta Ads skills in the playbook

• 1. Understanding the fundamentals of Meta advertising.
• 2. Crafting compelling ad copy that converts.
• 3. Utilizing data analytics to optimize campaigns.
• 4. Targeting the right audience effectively.
• 5. Scaling ad spend for maximum ROI.
• 6. Implementing A/B testing for continuous improvement.

Account and campaign structure

The playbook covers how to organize a Meta ad account and its campaigns for ongoing management. Its approach combines the technical demands of the advertising platform with the decisions involved in media buying.

Rather than treating each campaign as an isolated task, the course presents a system for moving from setup into testing, optimization and scaling. This structure is intended to give advertisers a consistent way to manage their work in Ads Manager.

Advertising strategy and creative

The course applies psychological and emotional principles to advertising, with attention to the needs and aspirations of an ideal prospect. It also addresses how the timing and choice of an ad fit into the process of reaching and engaging potential customers.

Copy and creative templates are included among the playbooks. They give strategists and media buyers materials to use when developing advertising for the campaigns they manage.

Playbooks for campaign challenges

The materials address situations that can arise in active Meta campaigns, including high CPMs, falling conversion rates and weaker funnel conversion. These scenarios are relevant both to in-house advertisers and to strategists or media buyers serving clients.

The playbooks also cover campaign growth alongside troubleshooting, giving advertisers a framework for deciding how to manage campaigns as conditions change.

Who can use the playbook

Business owners can use the course as a training resource for staff responsible for Meta advertising. Advertising strategists can use the scenario-based playbooks and creative materials as part of their work across different campaign situations.

For entrepreneurs who handle both strategy and media buying, the course offers a structure for running an ad account before eventually handing it to a dedicated media buyer. The materials include videos, documents, PDFs and spreadsheets.