Dickie and Bush – Create And Launch A Digital Course In 30 Days (With AI)

Create And Launch A Digital Course In 30 Days (With AI) by Dickie and Bush is a course-building system for turning existing expertise into a digital product. It combines a structured roadmap with AI prompts, templates and scripts for the work involved in creating and promoting a course.

Skills you’ll build for your course launch

• Follow a structured 30-day roadmap to launch your course.
• Utilize expert AI prompts to accelerate research and idea validation.
• Create compelling course offers with proven positioning strategies.
• Write engaging course content quickly using AI assistance.
• Leverage marketing techniques to effectively promote your course.
• Gain confidence in your course’s market demand and profitability.

The 30-day course launch system

The system centers on a Notion-based library of more than 50 AI prompts. Its roadmap breaks the course-building process into daily tasks, with the option to follow the 30-day schedule or move at your own pace.

The framework starts with your own knowledge, audience and distinctive value. You then copy and adapt prompts for ChatGPT, Claude or another AI writing tool to help develop course content, sales pages, emails and other materials.

Inside the AI Course Builder

The prompt library is organized around four areas of course creation: research, positioning, writing and marketing.

1. Topic and research acceleration

Research prompts help you explore what your audience needs before deciding what to teach. The FFGA framework directs you to examine existing social posts, blog content and emails for potential topics.

Competitor research templates support an examination of gaps and opportunities in the market. AI brainstorming tools help generate course ideas based on your strengths.

2. Course offer blueprint

Offer stack prompts help bring benefits, bonuses and pricing psychology together in a course offer. Positioning frameworks address how to distinguish that offer in a crowded market.

Course naming templates help you develop titles that communicate the value of the course and attract attention.

3. Course co-writer

The writing section includes introduction scripts and five lesson formats, including step-by-step lessons, common mistakes and myths busted. These structures provide starting points for organizing material into lessons.

Content expansion prompts also help you develop supplementary materials, such as templates, case studies, cheat sheets and other resources.

4. Sales and marketing prompts

Sales page templates provide copywriting structures for presenting the course to potential customers. Email campaign materials cover launch events, sales promotions and nurture funnels.

Social media and upsell prompts support promotion across platforms and the development of additional offers for customers.

Building with your expertise and AI

The system is designed for people who may not be marketing, copywriting or design specialists. Its prompts are intended to support course creation without outsourcing while keeping your own voice and expertise central to the work.

Dickie and Bush describe the roadmap as one used to build Ship 30 for 30 into a seven-figure brand, and the course-building system as having been used by more than 10,000 creators.

Who can use the system

Freelancers and coaches can use the framework to develop digital products from their knowledge. It also addresses creators and influencers, educators and professionals building an authority brand, and aspiring entrepreneurs working on a course idea.

The materials are suited to both first-time course creators and people refining an idea for another course.

Frequently asked questions

What does the 30-day course launch system cover?

It covers topic research, offer positioning, course writing and sales and marketing. A roadmap organizes the work into daily tasks, which can also be completed at your own pace.

What materials are included?

The system includes a Notion-based library of more than 50 AI prompts, a roadmap, templates and scripts. The materials are provided as Docs.

Which AI tools can I use with the prompts?

The prompts can be copied and customized for ChatGPT, Claude or another AI writing tool.

Who is this course designed for?

It is intended for freelancers, coaches, creators, educators, professionals and aspiring entrepreneurs who want to package their knowledge as a digital course. It can be used for a first course or to refine an existing idea.