Easton University by Matt Easton

Easton University is Matt Easton’s sales training program for beginners, experienced sales professionals and teams. Its courses cover the sales process from prospecting through negotiation, with an emphasis on consultative, relationship-based selling rather than pressure-driven pitches.

The curriculum combines step-by-step systems with training in communication, follow-up, personal performance and buyer psychology.

Sales skills covered at Easton University

• Master the Easton Sales Process to consistently close deals.
• Enhance cold calling and prospecting techniques to secure callbacks.
• Build relationships through consultative selling techniques.
• Execute effective presentations that drive value and close deals.
• Handle objections calmly and turn them into agreements.
• Develop personal branding strategies to differentiate yourself in the market.

The Easton University sales curriculum

Alongside the core sales process, the program addresses communication and phone skills, planning effective meetings, and negotiating outcomes that create value for both sides. It also covers daily planning, goal setting, confidence, networking and the psychology behind buyer decisions.

Core sales process and skills

The first group introduces Easton University and follows the sales process through prospecting, conversations, meetings, opportunities, objections, closing and negotiation.

• Course 00: Introduction to Easton University
• Course 01: ESP — The Easton Sales Process
• Course 02: ECCP — Easton Cold Calling & Prospecting
• Course 03: The Art of Communication
• Course 04: The Art of Consultative Sales
• Course 05: The Perfect Phone Call
• Course 06: The Perfect Meeting
• Course 07: Monetizing Your Opportunities
• Course 08: Handling Objections & Complaints
• Course 09: The Easton University Closing System
• Course 10: Simple Win-Win Negotiation

Advanced tactics and power skills

These courses focus on questions, responses, statements and sales situations, then move into follow-up, targeted prospecting and building a sustainable pipeline.

• Course 11: Power Questions
• Course 12: Power Responses
• Course 13: Power Statements
• Course 14: Power Situations
• Course 15: Easy, Effective Follow-Up
• Course 16: Precision Prospecting
• Course 17: Sustainable Pipelines

Personal performance and mindset

The remaining courses explore the habits and personal skills that support sales work, including planning, practice, speaking, networking and confidence. The catalog also addresses common sales mistakes, competition, daily reminders and trade show sales.

• Course 18: Time Management & Daily Planning
• Course 19: Confidence, Motivation & Goal Setting
• Course 20: Mistakes Sales Professionals Make
• Course 21: Power Practice
• Course 22: Perfecting Your Personal Brand
• Course 23: The Psychology of Sales
• Course 24: Atomic Personal Development
• Course 25: Power Speaking
• Course 26: Power Networking
• Course 27: Supreme Self-Confidence
• Course 28: Dominating Your Competition
• Course 29: Daily Power Sales Tips & Reminders
• Course 30: Sales Training for Trade Shows

About Matt Easton

Matt Easton is a sales trainer and the founder of Easton University. He has trained salespeople across industries and developed the Easton Sales Process as part of his systems-based approach to consultative selling.

A relationship-based approach to selling

Easton University emphasizes trust, relationships and value in place of pressure tactics. Its systems, scripts and practical strategies address a range of sales situations, including the follow-up needed after an initial conversation.

Frequently asked questions

What does Easton University cover?

The program covers the Easton Sales Process, prospecting, communication, meetings, objections, closing and negotiation. It also includes courses on follow-up, pipelines, personal branding and sales psychology.

Is Easton University suitable for beginners?

Yes. The introductory course starts from the beginning, while later courses address advanced sales tactics and skills.

What topics are included beyond the core sales process?

The curriculum includes time management, goal setting, personal branding, sales psychology, networking and trade show sales.

Is Easton University relevant to sales teams?

The curriculum is designed for individual sales professionals and teams, and addresses sales situations across industries.