Eva Glasbeek – Video Campaign Formula

Video Campaign Formula by Eva Glasbeek presents campaign production as a connected process, from the first visual concept to a finished edit. Its camera-led approach brings planning, filming and Premiere Pro finishing together, using fashion and lifestyle as the primary example contexts.

Rather than focusing on one isolated production skill, the course follows the decisions that shape a campaign across the shoot and the edit.

What you’ll learn in Video Campaign Formula

• Follow the creator-stated concept-work module for a campaign-style video.
• Plan coverage with the creator’s stated seven-shot structure.
• Build a sequence using the stated three-step method.
• Review the creator’s stated continuity and transition approach to planned shots.
• Review creator-stated camera, movement, gear, and lighting considerations for a shoot.
• Organize, edit, export, and color footage in the stated Premiere Pro workflow.

A campaign workflow across seven modules

The curriculum moves through seven modules, starting with concept work and shot structure before turning to camera craft, movement and gear. It then addresses shoot direction, lighting and the finishing stage.

These subjects are organized as a production path rather than as separate lessons in unrelated techniques. The visual concept and coverage plan established early in the process are meant to carry through the shoot and into the final edit.

The course uses camera-based footage as the foundation of that process. Its examples draw primarily on fashion and lifestyle, providing the context for the campaign workflow.

Why planned coverage matters

The shot-structure material centers on planning how images will work together, not simply collecting attractive clips. Glasbeek introduces a seven-shot structure and a three-step sequence method as part of that approach.

Continuity and transitions are considered alongside the planned shots. Together, these topics frame coverage as a progression: decisions about what to film are made with the sequence and its edit in mind.

The curriculum places this planning work before the later production stages. For a videographer, it offers a structure for thinking about coverage before arriving on set, while leaving the visual treatment tied to the concept being filmed.

Camera work, lighting and Premiere Pro

After the planning stages, the course turns to capture choices and the practical considerations of a shoot. Camera craft, movement and gear sit alongside directing and lighting, with solo-production decisions also included in the stated workflow.

The finishing stage uses Premiere Pro. It covers organizing files and editing footage, then moves through vertical versions, export and color work. This gives the campaign process a defined editing path, connecting decisions made during capture to the footage’s organization and finish.

The course is presented for both people beginning in videography and working videographers. Glasbeek names a camera, or a plan to get one, and editing software such as Premiere Pro as the relevant setup.

Video Campaign Formula materials

The downloadable package totals 2.38 GB and contains videos, PDFs and image files. These materials accompany the course’s multi-stage route from concept and planned coverage through the Premiere Pro finish.

Frequently asked questions

What does Video Campaign Formula cover?

The course presents seven modules spanning concept work, shot structure, camera craft, movement and gear, shoot direction, lighting and finishing. It also includes a Premiere Pro workflow for organizing, editing, exporting and color work.

Who is Eva Glasbeek’s course for?

Glasbeek presents the course for people starting in videography as well as working videographers. Fashion and lifestyle are the primary example contexts.

What equipment and software are suggested?

The creator names a camera or a plan to get one, along with editing software such as Premiere Pro. The stated finishing workflow centers on Premiere Pro.

What downloadable materials are included?

The 2.38 GB package contains video, PDF and image files.

Does the course cover vertical video?

Yes. Vertical versions are part of the stated Premiere Pro workflow, alongside editing, export and color work.