Future London Academy – Branding Now II

Branding Now II by Future London Academy is a framework for experienced creatives working across brand strategy, identity, launch planning and team processes. It treats branding as a connected process that continues after an identity direction has been chosen.

The course combines approximately six hours of video with exercises, presentation PDFs and Q&A material. Future London Academy estimates around ten hours for watching the lessons and completing the exercises.

Branding Now II curriculum

• Frame a brand story through immersion and strategic pillars
• Define purpose, audience, architecture, content strategy, and product vision
• Develop a symbol and concept direction for a brand
• Turn visual identity choices into systems and brand guidelines
• Plan a brand launch around the developed identity system
• Prepare briefs, kick-offs, and team processes for branding work

A branding process beyond the identity

Branding decisions extend beyond choosing an identity direction. Future London Academy structures the curriculum around the work that precedes and follows that choice, beginning with brand story and strategy and continuing through identity development, launch and team leadership.

The sequence places identity within a wider branding process. It connects the creative work to the guidelines, launch decisions and team practices that carry a brand forward. A further chapter focuses on the branding process itself.

Exercises, presentation PDFs and Q&A material sit alongside the chapters. Together, they give learners ways to work through the framework rather than treating the lessons solely as examples of finished creative work.

Use a brand project as the workbench

Future London Academy says learners can apply the exercises to an active client, their own brand or a selected practice brand. A live project provides an existing brief and its constraints; a practice brand gives learners another context in which to work through the course.

The exercise approach connects research and positioning with the strategic choices and identity work that follow. Learners can use the same project context as they move through the different stages of the framework.

The course is positioned for Creative Directors, Brand Managers, Senior Designers and Design Teams. Its process can also be applied by a freelancer or an in-house team working on a brand project.

Time for watching and applying the framework

The estimated ten-hour commitment includes both the approximately six hours of video and time to complete the exercises. Applying the framework is therefore part of the course work, rather than an activity limited to watching the lessons.

Future London Academy says formal feedback on the exercises is not provided, so the exercise work is self-directed.

Branding Now II materials

The course materials use video, PDF and document formats. The published curriculum identifies exercises, presentation PDFs and Q&A material alongside its chapters, supporting the progression from strategy through creative and team work.

Frequently asked questions

What does Branding Now II cover?

The curriculum moves from brand story and strategy into identity development, launch and team leadership. It also includes a chapter on the branding process.

Who is Branding Now II designed for?

Future London Academy positions the course for Creative Directors, Brand Managers, Senior Designers and Design Teams. Its framework is relevant to experienced creatives working across the decisions involved in a branding project.

Can I use the exercises on a real brand project?

Yes. Future London Academy says the exercises can be applied to an active client, an own-brand project or a selected practice brand.

What materials are included in Branding Now II?

The materials are in video, PDF and document formats. The curriculum also names exercises, presentation PDFs and Q&A material alongside the chapters.

How long does Branding Now II take?

Future London Academy describes approximately six hours of video and estimates around ten hours for watching and completing the exercises.