Gemma Bonham-Carter – Black Friday in a Box-Template Pack

Black Friday in a Box-Template Pack by Gemma Bonham-Carter brings together planning resources, customizable graphics and marketing examples for a holiday promotion. It is designed for entrepreneurs and small businesses adapting a Black Friday campaign to their own products and brand.

The downloadable materials include PDFs and videos, alongside resources for campaign planning, pricing, automation and content creation.

Skills you’ll build for your Black Friday campaign

• Develop a customized 5-day Black Friday strategy for your business.
• Utilize a fail-proof campaign planner to streamline your promotion process.
• Access proven marketing templates for emails and social media.
• Implement AI tools to enhance your content creation efficiency.
• Set competitive prices with the pricing guide to attract more customers.
• Automate your sales processes with the automation guide for effortless execution.

What is Black Friday in a Box?

Gemma Bonham-Carter created the pack to help businesses plan and carry out a Black Friday promotion. Its resources bring together a five-day strategy tailored to a product suite, a campaign planner spreadsheet and a library of email examples, sales pages and swipe files.

Custom AI prompts and assistants support content and other marketing tasks. Pricing and automation guides address how to set offers and organize the sales process, while bonus tips cover selling to a small list.

Customizable templates and graphics

The pack contains more than 30 customizable templates and resources. The graphics can be adapted to a brand and used across channels such as Instagram, Facebook, Etsy and email campaigns.

• 50+ Instagram Stories graphics in Canva
• 10+ Instagram banner graphics in Canva
• 30+ static social post graphics in Canva
• 30+ email banner graphics in Canva
• 20+ email sign-up buttons in Canva
• 30+ testimonial templates in Canva
• 15+ product mock-up graphics in Canva
• Thrivecart checkout page templates

Planning and running the promotion

The five-day strategy is designed around the products or services a business offers. The campaign planner provides a spreadsheet timeline for moving from initial planning through creation and execution.

The pricing guide addresses competitive pricing and promotional offers, while the automation guide explains how to automate parts of the sale. AI assistants and prompts can be used to develop content and complete marketing tasks.

Who can use the pack?

The materials are intended for entrepreneurs and small business owners preparing for the holiday season, as well as marketers working on Black Friday campaigns. The templates and strategies can be adapted for service businesses, online stores, physical stores and digital products.

Both experienced marketers and people planning their first holiday promotion can use the ready-made designs and step-by-step planning resources.

About Gemma Bonham-Carter

Gemma Bonham-Carter is a business strategist and coach with more than a decade of experience in business strategy and marketing. As founder of Gemma Bonham-Carter Business Consulting, she has worked with hundreds of clients globally on strategic planning, marketing and operations.

She created the pack to address the planning and implementation challenges businesses face when putting together Black Friday promotions.

Marketing examples and small-list tips

The campaign library provides sales-page and email examples to inform the copy and structure of a promotion. Alongside the swipe files, the pack includes AI prompts and assistants, pricing and automation guidance, and bonus tips for businesses with a small email list or social following.

Using the social media templates

Instagram Stories and banner graphics, static posts, email banners, sign-up buttons and testimonial templates give businesses a starting point for campaign visuals. The designs can be customized to keep promotional materials consistent across channels.

Frequently asked questions

What does Black Friday in a Box-Template Pack cover?

It covers a five-day promotion strategy, campaign planning, pricing, automation and AI-assisted marketing tasks. It also includes examples and templates for sales pages, email and social media.

Who is the template pack suited to?

The resources are intended for entrepreneurs, small business owners and marketers, including those working with services, online or physical stores, and digital products. They can be used by people new to holiday promotions as well as experienced marketers.

What kinds of templates are included?

The pack includes Canva graphics for Instagram, social posts, email, testimonials and product mock-ups, plus Thrivecart checkout page templates. It also includes a campaign planner spreadsheet and marketing swipe files.

Does the course include advice for a small audience?

Yes. Bonus tips address making sales with a small email list or social following.