Ginny and Laura – The New Passive

The New Passive by Ginny and Laura presents a step-by-step approach to creating and selling low-ticket digital products without relying on repeated launches. Its six modules contain 28 video lessons with under three hours of content.

The course follows the creators’ digital product system, from choosing and packaging an idea to setting up a funnel and reviewing sales metrics. Materials include funnel and email templates, along with Docs and PDFs.

Skills you’ll build in The New Passive

• Shift your mindset to embrace passive income strategies.
• Package your knowledge into a profitable digital product quickly.
• Implement a proven email funnel to convert leads effortlessly.
• Follow beginner-friendly tutorials to ease tech stress.
• Scale your earnings with strategic upsells and downsells.
• Analyze key metrics to optimize your revenue streams.

A low-ticket digital product system

Ginny and Laura teach a system intended to sell a low-ticket product without constant online activity or repeated launches. They report using the framework to generate more than $30,000 per month in combined passive revenue.

The course connects product creation with funnel setup, email copy and follow-on offers. Its focus is on using existing knowledge to make a practical product rather than spending months creating a large body of content.

Student examples

The course describes several reported student experiences across different product types. Sarah Martinez is reported to have earned $4,200 in her first 60 days using the funnel templates and $8,500 per month after six months, while working 10 hours a week.

Former freelance designer Jennifer Walsh reportedly created a template pack in one weekend that generated $3,100 per month. Photographer Michael Chen is said to have increased monthly sales of his presets bundle from $800 to $4,700 in 90 days by adding upsells.

The examples also include Amanda Rodriguez, whose digital planner reportedly reached $6,000 in monthly sales after she used the tech tutorials, and David Thompson, who turned woodworking knowledge into a guide reported to earn $2,400 per month.

The six-module curriculum

The 28 lessons move from the mindset behind the system through product creation, technical setup, scaling and measurement.

Module 1: The monetization mindset

The opening module considers an alternative to launch-heavy selling and live events. It introduces the aim of building a system for daily sales and approaches the work with a calm, consistent strategy.

Module 2: The rinse-and-repeat product method

This module shows how to turn existing knowledge into a simple, low-ticket product. It emphasizes getting a product ready without creating a 100-page eBook, buying expensive software or undertaking a lengthy content project.

Module 3: Plug-and-play funnel setup

Explore the funnel the creators say generates $33,000 per month, along with done-for-you email sequences and copy templates. The lessons cover how the funnel is used to move leads toward becoming customers.

Module 4: Zero-overwhelm tech tutorials

Step-by-step walkthroughs introduce Flodesk, Thrivecart and other tools used in the system. The tutorials are designed for beginners and do not require coding or prior technical expertise.

Module 5: The $30K scaling system

The scaling lessons examine bump-ups, upsells and downsells as ways to increase customer value. They show how additional offers can build on an existing product without requiring new content.

Module 6: Metrics, money and momentum

The final module focuses on the figures used to evaluate and improve the system. It also offers a behind-the-scenes look at $3,000-per-day systems and discusses daily habits for maintaining consistency.

Who the course is designed for

The New Passive is designed for people who have knowledge they want to package and sell, including creators, coaches, freelancers and service providers. Bloggers, influencers, entrepreneurs and beginners seeking an alternative to repeated launches can also follow the product and funnel process.

About Ginny and Laura

Ginny and Laura are digital entrepreneurs who report building a combined passive income stream of more than $30,000 per month using the strategies taught in the course. They say they have helped thousands of students launch digital products.

Their teaching emphasizes practical steps, simple technology and streamlined funnels. The course draws on methods they use in their own business.

Frequently asked questions

What does The New Passive cover?

The course covers low-ticket product creation, funnel setup, email sequences, technology tutorials, scaling offers and revenue metrics. It also discusses routines for maintaining momentum.

Who is The New Passive for?

It is aimed at creators, coaches, service providers, freelancers, bloggers and entrepreneurs who want to turn their knowledge into digital products. The tutorials are designed to be accessible to beginners.

What materials are included in The New Passive?

The program includes 28 video lessons, funnel and email templates, and technology walkthroughs. The downloadable materials include Docs and PDFs.

Do I need coding skills to follow the course?

No coding or technical expertise is required for the beginner-friendly tutorials, which include walkthroughs of Flodesk and Thrivecart.