Greed Grid Goblins course by Michael Merlino

Greed Grid Goblins by Michael Merlino covers local SEO strategies for businesses and agencies, including Google Maps, Google Business Profile optimization, local search rankings, review management and lead generation.

The downloadable materials include videos, PDFs and documents covering tools, implementation guides and case studies. Merlino brings more than 21 years of experience as a small-business owner to the subject.

Local SEO skills in Greed Grid Goblins

• Access exclusive local SEO community resources and tools.
• Participate in monthly strategy calls with Michael Merlino.
• Implement proven tactics from real case studies.
• Vote on upcoming tests and shape the community’s focus.
• Utilize essential Chrome extensions for Google Maps optimization.
• Connect with like-minded professionals to enhance your local market dominance.

Chrome extensions, software and case studies

Greed Grid Goblins examines the Chrome extensions Merlino uses for local SEO and Google Maps optimization. Detailed implementation guides explain how to put the extensions to use, while a software stack breakdown provides step-by-step instructions for the tools.

The case studies look at software tests, tactics and methods drawn from actual client work. They examine the niches involved and the results and revenue impact associated with the work.

A business owner’s approach to local SEO

Merlino approaches local search from the perspective of a small-business owner who has needed to generate leads. His material looks at practical tactics and tools used in local markets, rather than treating search optimization as theory alone.

The broader subject extends beyond Google Maps placement to Google Business Profile optimization, local rankings, review management and the role of search in generating leads.

Michael Merlino’s business and marketing experience

Over more than two decades building and scaling businesses, Merlino has generated millions in qualified leads for home service niches. His work includes Google Business Profile optimization and proprietary branding and click-through-rate techniques for Google Maps.

He has also scaled businesses through revenue-share and equity arrangements and trained agencies and business owners across multiple industries. His background includes work as a digital marketing speaker and educator.

Real client data and tools

The course’s case-study approach connects local SEO methods with examples from client work. Software tests and tactics are considered in the context of actual niches, results and revenue impact, giving the material a practical focus.

The tool material pairs the Chrome extensions Merlino uses with a breakdown of his software stack. The guides explain implementation step by step, so readers can study how the tools fit into local SEO work.

The strategy material also addresses changes in search algorithms and how local SEO approaches can be adjusted in response.

Who the local SEO material is for

The material is designed for local business owners, agency owners and marketing professionals who want to strengthen their presence in local search and attract qualified leads. It is relevant to those interested in Google Maps rankings, local market authority and tested tactics.

Beginners can start with the fundamentals, while experienced marketers can explore the software, methods and client case studies.

Frequently asked questions

What does Greed Grid Goblins cover?

It covers local SEO, Google Maps, Google Business Profile optimization, local search rankings, review management and lead generation. The materials also examine Chrome extensions, software and case studies.

Who is Greed Grid Goblins for?

It is intended for local business owners, agency owners and marketing professionals interested in local search and lead generation.

Do I need local SEO experience?

No prior experience is required. The material starts with fundamentals and is also relevant to experienced marketers.

What types of materials are included?

The downloadable materials include videos, PDFs and documents, with tool implementation guides and case studies.