Hans Dekker – ClaudeGTM & Clay MBA

ClaudeGTM & Clay MBA brings together two courses from GTM strategist Hans Dekker for building an outbound sales system with AI and data. ClaudeGTM focuses on agent orchestration, while Clay MBA covers the data and enrichment work that supports it.

Skills you’ll build with ClaudeGTM and Clay

• Build 8 specialized AI sales agents inside Claude’s Project system that share one GTM playbook, ICP data, and case studies
• Set up MCP connectors for Instantly, Clay, and Exa to run live outbound campaigns
• Orchestrate a full AI-powered outbound workflow from playbook to launch in one connected system
• Master Clay across 10 structured modules with hands-on assignments and a completion certificate
• Apply Hans Dekker’s personal prompts, Clay tables, templates, and under-the-radar data sources
• Combine AI agent orchestration with Clay data engineering into a repeatable modern GTM stack

How ClaudeGTM and Clay MBA work together

The two courses address different parts of a go-to-market workflow. ClaudeGTM organizes sales work around specialized agents with shared context; Clay MBA develops the data and enrichment foundation those workflows can use.

Both courses emphasize reusable skills and shared context rather than relying on isolated prompts.

ClaudeGTM: shared-context sales agents in Claude

ClaudeGTM contains 18 hands-on video walkthroughs covering eight agent skills, orchestration workflows, MCP setup and playbook templates. The course is organized into Foundation, Your GTM Agent Team, Orchestration and Launch, and a bonus module.

The workflow uses Claude’s Project system to bring a GTM playbook, ideal customer profile data and case studies into a shared context for the agent team. MCP connectors for Instantly, Clay and Exa support the move from planning to outbound campaign execution.

Clay MBA: data and enrichment training

Clay MBA offers more than six hours of video across 10 structured modules. Hands-on assignments give learners a way to apply the material as they progress through Clay.

Bonus resources include Hans Dekker’s personal prompts, Clay tables and templates, and lesser-known data sources. Together, these materials support the data engineering and enrichment side of the GTM stack.

Who the bundle is built for

The courses are aimed at SDR and sales-development teams running outbound, founders building repeatable sales processes, and GTM engineers and RevOps professionals working on data and automation. Agencies handling client outbound and revenue professionals incorporating AI and Clay can also use the material.

About Hans Dekker

Hans Dekker is an AI-powered GTM strategist and Clay data provider. He has used Clay daily since 2023 and reports having helped hundreds of sales teams.

Frequently asked questions

What is the difference between ClaudeGTM and Clay MBA?

ClaudeGTM teaches an AI sales-agent workflow in Claude. Clay MBA focuses on Clay data engineering and enrichment, with assignments throughout its curriculum.

Do I need previous Clay experience?

No prior Clay experience is required. Clay MBA starts from the ground up and progresses through 10 modules.

Who is the bundle designed for?

It suits outbound sales teams, founders, GTM engineers, RevOps professionals, agencies and revenue professionals working with AI and Clay.

What materials are included?

The bundle includes video walkthroughs, assignments, prompts, Clay tables, templates and data-source resources. Materials are provided as videos, documents, PDFs and spreadsheets.