Hunter Chapman – SAAS SKOOL (GoHighLevel SaaS)

SAAS SKOOL is Hunter Chapman’s program for building and scaling a white-label software business with GoHighLevel. The training draws on his own operation, using examples of live ads, sales calls and webinars alongside instruction on running the business.

Skills you’ll build in SAAS SKOOL

• How the GoHighLevel white label SaaS model is structured and where it fits
• How to decide what to sell and how to approach pricing strategy
• Paid lead generation methods used in a live software business
• Organic lead generation approaches for software offers
• Funnel and automation builds inside the GoHighLevel platform
• Sales call and webinar delivery, plus onboarding and fulfilment systems

Hunter Chapman and the GoHighLevel SaaS model

Hunter Chapman runs SAAS SKOOL around a business model he uses himself: taking GoHighLevel, a white-label marketing platform, and selling it under a separate software brand. GoHighLevel’s SaaS mode is the platform feature at the center of that model.

The program addresses both the software offer and the business built around selling it. Subscription software is structured around recurring billing, while the operator is responsible for serving the customers who subscribe.

Behind the scenes of Chapman’s operation

The course draws on Chapman’s software business rather than relying solely on abstract examples. Its behind-the-scenes material includes live ads, real sales calls and real webinars, giving students examples of how the offer is marketed and presented.

The sales examples sit alongside training on the wider operation, connecting customer acquisition with the work that follows a sale.

What the SAAS SKOOL curriculum covers

The curriculum starts with how to begin and scale a software business. It then addresses decisions about what to sell and how to approach pricing, establishing the offer before moving into customer acquisition.

Paid and organic lead generation are covered as separate tracks. The program then walks through funnel and automation builds inside GoHighLevel, using the platform’s no-code tools.

Sales call and webinar training cover two ways of presenting the software offer to prospective customers: on the phone and on camera. The curriculum continues into onboarding and fulfilment systems for the customers a business signs.

The course materials include videos, PDFs and slides.

Running a white-label software business

The model depends on a third-party platform, so GoHighLevel’s pricing, policies and product roadmap can affect an operator’s business and margins. Selling under your own brand also brings operational responsibilities, including handling customer questions, support needs and cancellations.

The course covers the sales and operational systems involved in that work. Results depend on execution, sales ability and the market.

Frequently asked questions

What is the business model taught in SAAS SKOOL?

The program focuses on rebranding GoHighLevel and selling it under your own software brand. Subscription software uses a recurring billing model, though that does not predict earnings.

Do I need an existing agency to take the course?

No. The material starts with how to begin a software business.

Does SAAS SKOOL cover getting customers as well as building funnels?

Yes. Paid and organic lead generation are covered separately, followed by sales call and webinar training as well as funnel and automation builds.

Do I need technical skills to build funnels in GoHighLevel?

GoHighLevel is a no-code platform, and the training walks through funnel and automation builds.

What materials are included in the course?

The course materials include videos, PDFs and slides.