Jenna Kutcher – The Pinterest Lab

The Pinterest Lab by Jenna Kutcher is a four-module course on using Pinterest as a search engine for brand visibility, website traffic and revenue. It combines strategic planning with lessons, checklists, templates and pin recipes.

The training is designed for creators, coaches, service providers, small businesses and eCommerce brands that want a repeatable approach to Pinterest marketing.

Pinterest skills you’ll build

• 1. Understanding Pinterest’s algorithm for better visibility.
• 2. Creating eye-catching pins that attract users.
• 3. Developing a consistent Pinterest strategy.
• 4. Analyzing Pinterest analytics for performance insights.
• 5. Leveraging Pinterest for driving website traffic.
• 6. Mastering the art of board organization and pinning.

What is The Pinterest Lab?

Jenna’s four-module intensive takes you from building and branding a Pinterest account to creating pins and converting visitors into leads or customers. The course emphasizes using data alongside design to develop a strategy that can continue working over time.

Its practical materials include checklists, templates and pin recipes that support the processes taught in the lessons.

About Jenna Kutcher

Jenna Kutcher is a digital marketing educator, bestselling author and host of the Goal Digger podcast. She has been featured in Forbes, Entrepreneur and Marie Claire, and has built a multimillion-dollar business.

Her Pinterest approach has generated hundreds of thousands of monthly website visits and a large number of email subscribers without paid advertising.

The Pinterest Lab course breakdown

Module 1: Pinpoint your perfect client

Start by defining your Perfect Pinner: a Pinterest-specific version of your ideal customer. Audience research and the Perfect Pinner exercise help you refine your niche, develop content pillars and assemble keyword sets for reaching prospective leads.

The module also introduces Pinterest SEO and shows how to make pins searchable while aligning your profile and boards with your brand.

Module 2: Create content that converts

Learn a repurposing system for turning one blog post into more than ten distinct pins. Jenna explains pin design anatomy, title formulas and keyword choices intended to keep content useful over time.

The lessons cover a process for designing pins in under 20 minutes, a copy-and-paste approach to pin copy, and a content creation cascade that feeds your funnel. Repeatable systems and templates support a consistent publishing process.

Module 3: Turn traffic into treasure

This module moves from attracting visitors to converting them into subscribers, leads and customers. It covers using Pinterest traffic to grow an email list, connecting Pinterest with eCommerce, and creating lead magnets and landing pages for Pinterest visitors.

The Pinterest Analytics Blueprint introduces tracking sales, shares and signups to improve your strategy. The module also discusses the statistic that 87% of Pinterest users shop while they pin, in the context of selling products and services.

Module 4: Analyze and amplify results

The final module focuses on interpreting Pinterest analytics and using KPIs to guide content decisions. Learn to identify what is and is not working, adjust to algorithm changes, and build a longer-term strategy that requires less hands-on effort.

The course framework and resources

The training pairs a structured Pinterest framework with resources such as keyword sets, checklists and pin designs. Analytics are part of the process, so decisions can reflect performance data as well as visual design.

The downloadable course materials include videos, documents and PDFs.

Who can use The Pinterest Lab?

The course addresses bloggers and content creators seeking website traffic, coaches and service providers looking for leads, and small businesses with physical or digital products. It also suits entrepreneurs interested in a longer-term Pinterest strategy alongside or instead of other social platforms.

Why Pinterest?

The course treats Pinterest as a search engine where people discover ideas and plan purchases. Its approach emphasizes the continuing discoverability of pins and the potential for organic traffic without paid ads.

The course materials cite more than 400 million monthly users and say nine out of ten are planning a purchase.

Pinterest Lab bonuses

The bonus resources support pin design, audience research, scheduling and search optimization:

• Editable Canva pin design templates.
• A pin title generator for developing headlines.
• The Perfect Pinner Worksheet for defining your audience.
• A Pinterest Scheduling Calendar for planning consistent activity.
• An SEO Keyword Bank with ready-to-use keywords.

Frequently asked questions

What does The Pinterest Lab cover?

The course covers audience research, Pinterest SEO, pin creation, traffic conversion and analytics across four modules.

Who is The Pinterest Lab for?

It is suited to bloggers, content creators, coaches, service providers and business owners selling digital or physical products.

What materials are included in The Pinterest Lab?

The downloadable materials include videos, documents and PDFs, along with checklists, templates and pin recipes. Bonuses include Canva pin templates, a worksheet, a scheduling calendar, a title generator and a keyword bank.

Does the course cover Pinterest analytics?

Yes. It introduces the Pinterest Analytics Blueprint and explains how to use metrics and KPIs to refine content and assess results.